Digital Signage Pulse’s Post

ICYMI: Obsession with ‘closing the loop” is driving marketers towards retail media: By Tom Goodwin. An industry is being forced to spend money closer and closer to the point of sale, not because it's best to spend it there, but because it's easier to show clear attribution. The obsession these days in Advertising and Marketing is "closing the loop." It's daft. #DOOH #digitalbillboards #digitalsignage

ICYMI: Obsession with ‘closing the loop” is driving marketers towards retail media: By Tom Goodwin. An industry is being forced to spend money closer and closer to the point of sale, not because it's best to spend it there, but because it's easier to show clear attribution. The obsession these days in Advertising and Marketing is "closing the loop." It's daft. #DOOH #digitalbillboards #digitalsignage

In-store retail media’s growth is the result of a growing number of screens at retailers. Almost all (99.3%) of retail media ad dollars will be put toward digital channels this year. #DOOH #RetailMedia

Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader): Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. This data-centric […] #DOOH #digitalbillboards #digitalsignage

ICYMI: What the creative process looks like in programmatic DOOH advertising (The Media Leader): Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. product sales data by location, product availability, price versus competition or social sentiment. We can also use real-time data […] #DOOH #digitalbillboards #digitalsignage

FYI: A key difference between in-store retail media and DooH displays (Invidis): by Antonia Hamberger. In-store screen networks are transaction-based instead of audience-based. With in-store campaigns, brands can directly measure their Return on Ad Spend (ROAS) using the retailer’s checkout data and tracking tools. This works especially for product ads of brands that are sold in the store: If the campaign performs, product sales will increase. DooH […] #DOOH #digitalbillboards #digitalsignage

FYI: Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider): Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […] #DOOH #digitalbillboards #digitalsignage

FYI: Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider): Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […] #DOOH #digitalbillboards #digitalsignage

Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider): Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […] #DOOH #digitalbillboards #digitalsignage

Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider): Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […] #DOOH #digitalbillboards #digitalsignage