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Specializing in iGaming Operations & Risk Management | Skilled in Compliance & High-Risk Payments

What Are Affiliate Working Funnels, and How Do They Operate in iGaming? In the affiliate world, the term “working funnel” refers to a powerful combination of traffic sources, creatives, landing pages, and offers that, when optimized, yield high conversions. In iGaming, affiliate working funnels are intricate systems where every component is carefully selected and tested for maximum efficiency. These funnels are built based on factors like behavioral patterns of the audience, traffic types (such as install traffic, retargeting, or even mixed traffic), and creative strategies aimed at boosting conversions. Example 1: Push Traffic + Pre-lander + Hybrid Offer  Push notifications are often used for mass attention grabbing, but to make the funnel work, a well-crafted pre-lander is key. Here, the user is met with a fear of missing out (FOMO) offer. This funnel, coupled with a hybrid offer (CPA + RevShare), maximizes both initial conversions and long-term player value. Example 2: Popunder + Aggressive Retargeting  Popunder traffic is frequently overlooked by beginners, but seasoned affiliates recognize its effectiveness for large-scale reach. After the initial touchpoint via popunder, aggressive retargeting kicks in with creatives tailored to bring the player back through email campaigns or push notifications. Example 3: Facebook Ads + Lead Form + Cross-sell with Other Verticals  One of the more sophisticated funnels in iGaming involves Facebook Ads combined with lead forms, where users interested in casino or slot games provide their contact information. This approach enables flexible base-building through cross-sell strategies, such as offering sports betting or other gambling products. The funnel may include a hybrid payout model or pure RevShare, maximizing the player's lifetime value. Example 4: Native Ads (AdNow/Taboola) + Lookalike Audience + Postback on Mobile Conversions  Native ads work excellently for audiences seeking entertainment content. Leveraging platforms like Taboola and AdNow, affiliates create lookalike audiences based on mobile user segmentation, significantly increasing conversion rates. A postback system tracks every conversion, making the funnel self-optimizing through dynamic campaign management in real-time. Working funnels aren't just a set of tools; they're a finely-tuned system built on deep market knowledge and analytics. In each funnel, both the traffic source and user interaction at every stage are crucial. This is why affiliates rarely share their working funnels openly. #AffiliateMarketing #iGaming #PerformanceMarketing #PushTraffic #NativeAds #FacebookAds #ConversionRateOptimization #RevShare #DigitalMarketing #OnlineCasino #MarketingFunnels #AdTech #ProgrammaticMarketing #CPA

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