David Ratliff, CFA’s Post

We are thrilled to introduce Reasoned Advisory’s new look and website. Our identity and reputation reflects our work in helping clients navigate challenges where no traditional playbook exists. Yet our image and messaging needed to evolve to keep pace with the service innovations we bring to our clients. The new brand is designed to showcase the authenticity and creativity that shape our work. A central theme is clarity—both as a guiding principle and as the resolution our clients experience when projects are completed. Since our work spans risk and capital strategies, bringing clarity to complex decisions is at the heart of what we do. This refreshed brand and website serve as a platform to further our mission for clients: better financial stewardship by improving the connection between mission, resources, and uncertainty. In the coming year and beyond, we look forward to sparking new discussions and contributing to thought leadership in our field. We invite you to take action: ✅ Explore the website: 🌐 www.reasonedadvisory.com ✅ Sign up for the newsletter: a way we can efficiently bring clients up to speed quarterly (via website footer) ✅ Follow: via LinkedIn Reasoned Advisory ✅ Reach out: let’s discuss challenges and fresh perspectives Big thanks to the many who lent their views and ideas, including the amazing talents of Bob (neverbored.design) and Maija (maijamartinphotography.com).