Woolley Marketing on AI and media

This is a good article by Darren about uptake of AI in media and creative agencies

In this month's Woolley Marketing in Mediaweek Australia, TrinityP3 founder and CEO Darren Woolley discusses the quote, “It’s not AI that is going to take your job, but someone who knows how to use AI might”. These were the wise words of Richard Baldwin, professor of international economics at the IMD Business School. He made them over well a year ago, and in that time, the line has almost become the industry’s go-to AI cliché. Go to any AI or industry conference and count how often you hear it. My best is that at least three speakers will use the line (if not more). We need to understand both opportunity and threat and a clear warning to get moving. We must avoid what many media businesses did when the digital revolution arrived: attempt to fight against the changing tide. Instead, we must arm ourselves with the knowledge and skills to capitalise on the opportunities the AI revolution can give us on a professional, business, industry, and governmental/societal level.

AI Making Your Marketing ‘Smart’ or Just Unethical?: When Machine Mischief Goes Too Far. Picture an AI-driven campaign that’s a runaway success—except it’s so invasive it could double as a Black Mirror episode. AI can do wonders for your marketing—like make every customer feel individually targeted and deeply understood. But when does all-knowing become all-creepy?(I know I'm stretching it a bit, sue me😌). Peruse with me how to get all the perks of AI without making your audience feel like lab rats, while avoiding turning your marketing strategy into a dystopian nightmare. 🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖 Transparency Is Key If your audience doesn’t know AI is behind the curtain, you’re setting them up for a Wizard of Oz moment. 🎩🪄 Be upfront about how AI influences their experience. 2Data Privacy Matters Just because you can collect endless data doesn’t mean you should. 🚫🔍 Keep your AI-driven campaigns respectful of personal boundaries. Bias in AI Remember, AI learns from us—flaws and all. If your AI has biases, it’s time to address them before they become your brand’s problem. 🧠🔧 🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖🤖 AI in marketing is like that one friend who’s great at parties but always goes too far. Fun to have around, but maybe don’t let it take over the playlist—especially when the song is called "Ethics." Sure, AI can be a marketing powerhouse, but let’s not forget that with great power comes…a responsibility not to turn your customers into unwitting participants in a sci-fi horror story. Be smart, be ethical, and keep the machine mischief in check. #DigitalMarketing #AI #EthicsInAI #MarketingStrategy #AIinMarketing #EthicalMarketing #AIethics #LinkedIn

🚀 Are you harnessing the full potential of AI in your consumer data analysis? Or are ethical considerations holding you back? At Quark Marketing, we believe that ethical AI use is not just a buzzword, but a crucial factor in shaping the future of marketing. Here are some valuable insights to consider: - Leveraging AI for personalized consumer experiences while respecting privacy and data security - Implementing transparent and accountable AI algorithms to build trust with your audience - Balancing the benefits of AI with ethical considerations to ensure fair and unbiased decision-making As a team, we've witnessed the transformative power of ethical AI in marketing. Our recent case study with a leading e-commerce brand showcases how ethical AI has driven a 30% increase in customer engagement and a 20% boost in sales. We want to hear from you! How do you navigate the ethical considerations of AI in your marketing strategies? Share your thoughts in the comments below and let's continue this important conversation. #EthicalAI #MarketingStrategy #DigitalTransformation Check out more at www.quarkmarketing.in 📧 [email protected]

💡 Pioneering AI Marketing: A Leap or a Stumble? 💡 Surprising, isn't it? How AI has interlaced itself not only into our daily lives but also into the sophisticated realm of marketing. Nevertheless, as specialists, we need to deliberate, are we making a leap with AI or possibly a stumble we might regret? AI in marketing is like boarding a high-speed train to the future. From social media algorithms to chatbots, predictive analysis to semantic searches, AI has evidently reshaped the way we strategize and execute marketing models, but is there a flip side? Here are some thought-provoking points to mull over: • Marketers crave Creativity: AI is robust, quick, and can process a terabyte of data in split seconds, but can it outsmart the creativity engrained in the human brain? The soul of marketing is creativity, can a machine really replicate that? • The AI Bias: Just like humans, AI also observes patterns. Hence, an inadvertent bias may seep into the decision-making process. Could this affect the objectivity of marketing strategies? • The Human Touch: With the rise of AI, the significance of human interaction may dwindle. How will this affect the essence of marketing that thrives on human connection? AI in marketing has colossal potential. There's no refuting that. However, as we embrace this future, we should not forget to question, criticize, and weigh the pros and cons.💭 Do you consider AI a boon or a bane in the ever-evolving sphere of marketing? Is the leap worth the potential stumble? I eagerly anticipate hearing your perspectives. 💼🌐 Let's start a conversation! Comment below with your thoughts on this pivotal shift in our marketing landscape. #AIMarketing #DigitalMarketing #MarketingStrategy #FutureofMarketing🚀

🤔 Are AI algorithms silently shaping our beliefs without us even knowing? Bias in AI-driven marketing is often invisible yet deeply influential. The algorithms we trust to craft personalized ads might unknowingly be amplifying stereotypes, misleading data, or even manipulating consumer behavior in unethical ways. Imagine if every digital ad you saw subtly nudged you toward making a decision without your conscious awareness. This isn't just theory; it's happening today, and it's turning AI into a tool that potentially strips away our agency. It’s time for marketers to prioritize ethical transparency in AI models. We need better oversight, more diverse datasets, and an honest approach to how we influence consumer choices. 💡 Let's spark this change! Do you think ethical marketing will ever become a standard in AI, or are we setting ourselves up for manipulation at scale? Drop your thoughts below. 👇 #MarketingEthics #AIControversy #EthicalAI #BiasInAI #DigitalMarketing #FutureOfMarketing #MachineLearning #ConsumerTrust

[Collection]The Unexpected Social Media Star: AI's Role in Changing Perceptions As artificial intelligence continually reshapes our digital landscape, a remarkable development has surfaced in a rather unexpected arena—social media content creation. An article highlights a Pit Bull, a breed often misunderstood, that has captured the hearts of millions through its appearances in makeup tutorials on platforms like YouTube and TikTok. While one might initially overlook this as a social media curiosity, it provides profound insights into AI's potential to alter narratives and influence public perception. This case is a significant example of AI-powered algorithms at work. Social media platforms use AI to recommend content that resonates with users' interests, preferences, and behaviors. The delightful interplay between a makeup enthusiast and her Pit Bull, Malachi, has struck a chord globally, not only making the content creator and her canine companion viral stars but also subtly shifting societal views about the Pit Bull breed. As AI enhances the visibility of content that challenges stereotypes, it opens doors for broader discussions about ethics and bias. Here, AI serves as a catalyst for positive perception, but it's essential for industry professionals to remain vigilant about its selective amplification capabilities. Are there biases in what AI chooses to elevate? How can we ensure a balanced representation across various narratives? Another key point is the integration of AI to optimize engagement. By analyzing viewer data, it identifies elements that capture attention, thereby strengthening the content's reach and impact. For creators and marketers, this underscores the importance of aligning content production with AI-driven insights to maximize influence. As professionals in AI and digital marketing, we need to embrace this era of data-driven narratives while maintaining ethical standards. How can AI further facilitate meaningful dialogues? How should we harness AI to bridge divides rather than deepen them? Let's hear your thoughts: - How do you see AI influencing public perceptions in other areas? - What are the potential ethical considerations here? - Can AI-generated content narratives sustain long-term change in societal views? Join the conversation and share your insights on how AI can be a force for positive transformation in media and beyond. #AI #SocialMedia #DigitalMarketing #ArtificialIntelligence #PublicPerception

Does Artificial Intelligence (AI) make you uneasy? You're not alone! AI has been hailed as both a revolutionary tool and a looming threat. To help you navigate these uncertain waters, Mr James William Coppen, Lecturer in Digital Marketing at #FSB Croydon, delves into the complex role of AI in his latest blog, "The World's Best Frenemy: AI and Marketing." https://lnkd.in/dzt2yUG2

AI does not invent it just predicts on the basis of past patterns.marketers invent and thr AI learns what works for whom when and how AI systems are incredibly powerful at recognizing patterns and making predictions based on those patterns, but they don't have the same capacity for creativity and invention as humans. Marketers, product developers, and other professionals are the ones who come up with innovative ideas and strategies, and AI systems can help refine and optimize those ideas by analyzing data and identifying what works best for specific audiences, channels, and tactics. AI is excellent at identifying correlations and trends, but it relies on human input and guidance to define what success looks like and what goals to optimize for. So, while AI can amplify and accelerate marketing efforts, it's the human marketers who provide the creative spark and strategic direction.