Daniel Zsolt Rényi’s Post

We might have just built the ultimate resource for creating an Ideal Customer Profile. Here's what happened: Alexander, whose brilliant Substack I've been following, reached out about collaborating on a resource. When he asked what topic we should knock out, the answer was obvious: helping B2B companies nail their ICP. Why ICP? Because it's the foundation that either makes or breaks your: • messaging • sales cycle length • Brand trust • Customer retention • Revenue predictability I'd built my ICP methodology on the shoulders of giants - from positioning legends Al Ries and Jack Trout, through Adele Revella's buyer insights framework, to modern experts like April Dunford and FullFunnel.io. Added in my experience from 350+ hours of researching, consulting and teaching on the topic. But Alex wasn't satisfied with my "solid" framework. He • challenged every assumption, pushed for clarity, • brought in design talent for custom visuals, • and wove in complementary frameworks from the great minds like Maja Voje and the boys at FletchPMM. I'll send you the full resource (26 pages in GoogleDocs). 🔥 If you want in, please 1. comment on this post and 2. make sure we're connected I know, I know - another "comment to get" post - but because of how the LinkedIn algorithm works, this is the only way to make sure that this resource gets the attention it deserves. And yes, everyone who comments will get it w̶i̶t̶h̶i̶n̶ ̶a̶ ̶w̶e̶e̶k̶, if you're connected with me. UPDATE: Li allows me to send 80 messages per day only, and at the time of writing this, there are over 900 of you... So it'll take a while, BUT if you'd like to get it immediately »» https://lnkd.in/dgKiiKaf