Managing Partner @ Starcom | First & Foremost, Client Leadership & Growth Marketing (1) Media Week, Media Agency of the Year 2023, (2) Media Leader, Leadership team of the year 2024, (3) Campaign, Top 5 Agency 2024
🚨Pitch Positive Pledge only works when its two way…how can we expect clients to learn better behaviours if we don’t teach them. Behaviour change takes years of undoing and nudging towards the end goal. 💡It’s important and OK to say no if those behaviours aren’t observed. More importantly let the client or intermediary know why you have declined and what they could do better next time. It’s not a game of stick or twist…positively we are trying to do this every day Publicis Media Starcom but it’s a collective and considered decision. Our people 🙌 need to come first and that’s where it starts. Second, third and fourth is every other factor.
Joint CSO @ EssenceMediacom UK | Campaign Media Planner of the Year 2023 & A-List 2024
5moWhat pitches? Spend probably risen because of the relative low number of opportunities going to market. It has been a quiet time over the last 18 months, based on period 2015 - 2022.