DanAds’ Post

According to this article, the biggest obstacles preventing marketers from really embracing CTV in the United Kingdom are: 1) a lack of clarity as to its benefits compared to broadcast TV on one hand, and other digital offerings on the other 2) that it doesn't cleanly fit into existing silos at major agencies 3) price Do you think this holds true in the Canadian market? https://lnkd.in/eYUx2-Qe

📺While CTV ad budgets grow, only 14.7% of TV ad viewing is streamed, and much of that is ad-free. Yet, 💲10 CPMs are flooding the market. If it seems too good to be true, it probably is. Dave Morgan, Simulmedia CEO, talks about the biggest threat to CTV https://hubs.la/Q02Z8Btq0

https://lnkd.in/eqXXSH8T Premium long form video - and 30 sec, unskippable, ad formats with 95% + viewability, perform… And they have proven that to major brands for decades. Paramount Advertising, behind Emily Huo and Luke Peng who lead our SMB team, are commited to making this format and its level of performance available to the SMB segment of American businesses that are looking to expand beyond social platforms - but with the same level of ease and the same successful outcomes. The growth of CTV viewing has made this a real possibility today…

61% of CTV Advertisers Plan To Increase Spending     Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser Perceptions which found that 61% of the marketers that advertise on CTV and over-the-top TV plan to increase their spending on those channels.     On average, those advertisers expect spending to increase by 21%.     According to the study, 83% of CTV/OTT advertisers believe that CTV/OTT’s value is greater than, or equal to, that of primetime TV, with 36% saying that CTV/OTT is more valuable.     At Sabio, we are witnessing a significant shift as our clients increasingly recognize the unmatched effectiveness of CTV advertising compared to other formats. This growing preference for CTV has driven a remarkable 29% increase in our CTV revenue for Q1 2024, underscoring the impactful results and value that CTV advertising delivers.     https://lnkd.in/g98Yhzia    Sabio Holdings (TSXV: SBIO) (OTCQX: SABOF), a California-based ad-tech company that specializes in delivering highly targeted ads, insights, technology, and services in ad-supported streaming to top #Fortune100 brands.

Addressable TV Hits Prime Time: From Niche to Must-Buy -51% of advertisers see addressable TV as a “must-buy,” up from 35% last year. -Challenges like signal loss, ad fraud, and rise of ad-supported streaming fuel adoption. -Addressable is now essential for multi-screen advertising, says Larry Allen of Comcast -High costs and CPM misconceptions still deter some traditional TV advertisers. Source: AdExchanger by Victoria McNally Research by Advertiser Perceptions & Go Addressable ✉️Sign up for The Refresh newsletter: https://lnkd.in/g-gjn7GU Source: https://lnkd.in/g-jNfh4C

As TV ad revenues are expected to decline while digital media grows, Paramount’s approach breaks down traditional barriers to TV advertising and provides a user-friendly entry point for SMBs. The platform emphasizes TV’s unique ad features and will initially focus on performance metrics before expanding to include business impact measurement. #TVAdvertising #DigitalMedia #ParamountAds

Local TV advertising is stepping to the forefront of 2025 media strategies. But as this article points out, local does not mean 'small' when it comes to technology, measurement, and strategies available. "Brands and agencies approaching local advertising are increasingly expected to pair linear with CTV, which will be important in 2025 as broadcasters try to at least hold steady in core advertising, which is predicted to end up somewhere between -3% and +3%." Read the article "Collaboration Is Key To Successful Cross-Platform Local Ad Solutions," by #PaigeAlbiniak/TVNewsCheck ttps://https://lnkd.in/egyuG6CX

Is your CTV strategy primed for success? In this article, we unpack the insights you need from our sponsored eMarketer’s TV and Connected TV Ad Spending Forecast. With CTV advertising projected to surge by $12.20 billion from 2023 to 2027, marketers face both heightened competition and unparalleled opportunity. As linear TV and CTV paths diverge, reallocating budgets becomes paramount to capitalize on the burgeoning viewership of streaming platforms. Amazon's CTV monetization is poised for a staggering 125.0% growth in 2024. Ignoring its impact in the CTV arena is not an option. Read the full article to anticipate the future of CTV advertising and tailor your CTV strategies to evolving consumer habits. https://bit.ly/442N3v4 #Programmatic #DigitalMarketing #CTVAdvertising #CTVMarketing

The Perils of Programmatic: A Lighthearted Look at CTV and FAST Channel Advertising. In the realm of Connected TV (CTV) and Free Ad-Supported Television (FAST) channels, programmatic advertising was once seen as the hero poised to rescue content studios from financial struggles. However, as the story unfolds, it's clear that not all tales have a happy ending. Programmatic has now taken on a new moniker - Problematic, casting a shadow over media companies of all sizes. Read more about the challenges of programmatic advertising in CTV and the FAST channels here: [Link to the article] #CTV #FAST #Advertising #Media #ProgrammaticAdvertising

In the burgeoning era of Connected TV (CTV) advertising, a pressing question looms over content creators and linear TV broadcasters: How many intermediaries does it take to fill the advertising slots that fund our entertainment? The answer, unfortunately, is not as straightforward as one might hope. #adtech #programmatic #addressable #ctv #fastchannels #cpm https://lnkd.in/egffG88a