DanAds’ Post

Podcast listeners are reshaping ad strategies! Recent AMA research reveals that personalization is the future, with 20% of podcast fans craving tailored ads. Surprisingly, 38% prefer pre-recorded ads over host-read ones, showing a shift in engagement styles. Ad placement matters too—pre-roll ads are the top choice for 42% of listeners. To avoid ad fatigue, dynamic creative technology ensures fresh, relevant ads that keep audiences hooked. It’s clear: podcast advertising is evolving, and brands that embrace personalization will stay ahead!    . . Visit to know more- https://lnkd.in/d6sJm3nk . . . #PodcastAds #PersonalizedAdvertising #DigitalAudio #CreativeMarketing #AdInnovation #paytunes

📈💼 Lisa Laporte reveals the pitfalls of relying solely on ad tech's flashy numbers without understanding a podcast's audience and content. Dive deeper into effective advertising strategies on Host-Read Ads. Subscribe for insights: https://lnkd.in/gT4jR_vy #PodcastAds #MarketingTips

Introducing the iHeartPodcasts YouTube Network! Brands can now leverage the power of audio with seamless video extensions on YouTube for greater impact and deeper engagement across all touchpoints. Check out the shows available below. - Amplify your message with podcast video content, reaching beyond audio listeners. - Partner with our influential podcast hosts to connect with their dedicated audience on YouTube, enhancing brand engagement. Message me to learn more. #iHeartPodcasts #YouTube #marketing #Advertising #BrandEngagement

Not sure which ad format(s) to select for your next podcast ad campaign? Use this cheat sheet so you can: → Align ad formats with campaign goals → Take a data-driven approach to your show selection process → Avoid blowing budget on suboptimal formats relative to avails Recommendations for Advertisers 1️⃣ Brand Awareness Campaigns: Focus on audio ads to introduce new brands to a wide audience due to their high reach and frequency. 2️⃣ Brand Favorability: Invest in branded episodes and host-read ads to enhance brand perception and create a favorable brand image. 3️⃣ Driving Purchases: Utilize branded episodes and sponsored stories to encourage listeners to make purchases, leveraging their narrative strengths. Anecdotally, I've heard from multiple podcast advertisers recently that have shifted budget from pure audio ads to branded segments/episodes/sponsored stories. And they've realized outsized returns. Something to think about! Anything about this data surprise you? Oh btw you can use Podchaser Pro to plan your next buys. #podcasts #mediabuying #advertising

Explore the dynamics of podcast ad revenues, genre preferences, and advertiser shifts, revealing insights into future growth. Read the Latest full News - https://lnkd.in/dtFdJ4ws #martech #martechedge #podcast #adrevenue #advertising #insights #businessgrowth #innovation #transformation #technology

On this Podcast Special, ExchangeWire's Mat Broughton Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive. Link in first comment #adtech #advertising #programmatic #tech #media #agency

Thinking about starting a podcast? Boost your brand's voice and reach with Medina Media Productions! Podcasts create a personal connection with your audience, establishing your brand as a leader in the field. Allow us to assist you in crafting engaging content that truly connects. Get in touch to discuss launching your podcast for your brand's success. For additional details, explore our website at https://lnkd.in/e52n8AgX or reach out to us at 240-344-2440. #Marketing #SocialMedia #Content #podcast #Facebook #Instagram #Influencer #BusinessMarketing #Campaign

Podcast advertising is finally reaching its full potential as a truly attributable and digital-style channel… Specifically when it comes to measurement. While podcast listening itself remains offline and decentralized, advancements in technology—like pixel-based attribution—are changing the game. Historically, podcast advertising wasn’t as measurable as digital channels like Facebook, which capture all data in-platform. But now, by integrating pixels and tracking conversions, Wise has been able to bring podcast advertising into the same measurable realm as traditional digital channels. Even going as far as integrating the data into their own internal attribution environment! This ability to measure performance and tie it back to conversions is transforming how brands view podcast advertising. What was once difficult to track is now as data-driven and accountable as any other digital channel. Shout-out to Ad Age for having Cassandra LaPrairie from Wise on their most recent webinar with Podscribe, where this breakthrough was discussed! #podcastadvertising #dtc #audiomarketing #Podscribe

🎙️ Episode 8 of Insights in Action is here! Shivam Wadhawan sits down with Kaitlyn Hieb, Associate Director of Strategy at ThreeSixtyEight, to explore her journey in advertising and her passion for strategy. Kaitlyn shares her insights on value-driven advertising, unifying sales and marketing teams, and the power of consistent brand strategy. We complement agencies like ThreeSixtyEight by delivering top-of-funnel marketing solutions including CTV/OTT, geofencing, and foot traffic reporting—tools that amplify brand strategies with measurable impact. 🎧 Listen on Spotify: https://hubs.ly/Q0301MGV0. ▶️ Watch on YouTube: https://hubs.ly/Q0301Ql80. #InsightsInAction #Podcast #AdvertisingStrategy #BrandAwareness #AdTech #DigitalMarketing

OUT NOW! 🎙️ In this episode, Bülent Cakir, founder of MAI klaro media in Hamburg introduces his programmatic advertising agency dedicated to connecting clients with their target audiences. Originally rooted in real-time bidding, MAI klaro media now excels in customizable programmatic ads, expanding into digital out-of-home, CTV, and podcast ads. Tune in to the new episode: https://lnkd.in/d5ZArReb #communityinternational #foundingneverland #podcast