Damian Garbaccio’s Post

Did you know media costs rose 3% in 2024, and typical customer replenishment rates hover at just 10%? Keeping the same ad budget for 2025 could stall your growth. 📉 Read our new white paper to learn why this year’s budget won’t work next year—and how to stay ahead. #CPG #Retail #AdvertisingStrategy #MarketingTrends #ConsumerGoods https://lnkd.in/gy9S4_y6

With consumers expecting to shop anywhere, anytime, and brands striving to make every advertising dollar count, retail media is becoming an essential tool in the modern marketer’s arsenal. Adverity explains. https://lnkd.in/eM8dY5NG

Tighter consumer budgets mean brands need to be better connected than ever to serve the right ads at the right time to convert individuals. What better way to be connected than having the best customer data available in a channel that lets you market directly, without any distractions? Check out our website to learn more.

DISQO Holiday Advertising Insights: Consumers Embrace Early Shopping Opportunities and New Discovery Tools https://ow.ly/YaEM50Tv3BV #marketing #Sales #technology #B2B #DISQO

With all the changes and shifting to automation with paid media, I thought I'd share some insights on the way you can keep control and scale your shopping or PMAX campaigns. Below are ways I use to segment products Bestsellers New Products Clearance Items Seasonality Profit Margins Low Impressions Poor Performers Brands/Categories Simplify and use data effectively. Segment only when necessary for clear strategic benefits. Also, asset groups in PMAX are designed to have different assets. For more insights, read my detailed guide on this topic: https://lnkd.in/gJ84vUNk

Is it time for retailers to start thinking more like publishers? 💭 In his latest article for Forbes, Fluent Founder and CCO Matthew Conlin shares how retailers can embrace a publisher mindset to launch a thriving retail media business. 👀 Check it out for tips on unlocking an enhanced customer experience and valuable new revenue opportunities: https://bit.ly/3Vu9SDV #RetailMedia #CommerceMedia #digitalmarketing

🗳️ 𝗗𝗼𝗲𝘀 𝗘𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗗𝗮𝘆 𝗣𝗹𝗮𝘆 𝗮 𝗥𝗼𝗹𝗲 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆? 💡 With less than 2 weeks until Election Day, many clients are asking: Will it impact our ecommerce business or the way we manage their advertising budget? 🔍 𝗦𝗲𝗮𝗿𝗰𝗵 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 is unlikely to be affected overall, unless you're in specific niche categories like books on politics & social science, home security & surveillance systems, or power sources like generators. These categories saw a 𝗱𝗼𝘂𝗯𝗹𝗶𝗻𝗴 of weekly sales leading up to the 2020 election, but it's important to note their very narrow reach, with less than 0.1% of U.S. households purchasing. 📊 𝗗𝗦𝗣 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴, however, may be more impacted. As political campaigns ramp up, they'll be competing for ad space, potentially driving up DSP costs. It’s crucial to monitor this, as election-related ad spend may lead to budget adjustments. 🛒 𝗢𝗻𝗹𝗶𝗻𝗲 𝘀𝗮𝗹𝗲𝘀 are expected to see little change. The seven-day lead-ups to both the 2016 and 2020 elections showed no significant spikes in most categories. Consumers may delay larger purchases if there's economic uncertainty or if the race is particularly close or contentious. 📺 𝗢𝗻 𝗘𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗗𝗮𝘆 itself, many consumers will be focused on voting, following election news, and discussing politics rather than shopping online. This shift in attention may lead to a 𝘁𝗲𝗺𝗽𝗼𝗿𝗮𝗿𝘆 𝗱𝗶𝗽 in online traffic, but it's usually short-lived. Our team at 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲𝗜𝗤 is keeping a close eye on these trends to ensure that we optimize ad spend and maintain performance during this unique period.

This opening line is such a beautiful way to summarize the full circle moment for me at Lily: "Digital marketers are moving up the funnel—we’re going in-store, the cookies are crumbling—and still, the humble place where it all started, search, is not only surviving but thriving. " Winding back the clock to two years ago: Search was not exciting (if we're being honest), AI was not sexy (yet), and cookies... were. still. crumbling. Shopping, advertising, and media are all being disrupted by AI, and for the better. Yet there's still more work to do. As a personal example, I spent over 3 hours this past weekend shopping for a matching set of flower girl shoes for an upcoming wedding. All the same style (t-strap with a 1" heel), in 3 different sizes for 3 different girls, to be delivered in time for the wedding, and ideally not from Amazon. I failed and had to buy mismatched styles from Amazon. In the near future, I should be able to find and purchase those shoes online in 3 minutes or less.

Let's be honest, figuring out what motivates us on the internet isn't straightforward. Every choice, from clicking an ad to abandoning a shopping cart, stems from a blend of feelings, routines, and limitless e-commerce factors. We're not just looking at numbers or trends; we're trying to understand the reason behind them.What makes someone choose one brand over another?Why do some ads stick while others fade away?. When we really get what's complicated, we make things mean more to folks. At the end it's not just about selling, but connecting. #DigitalMarketing #ConsumerBehavior #CustomerInsights #MarketingStrategy

In a rapidly changing market with shrinking margins and intense competition, retail media could be a major game-changer for the industry. 💡 With tighter margins and fierce competition, this strategy offers fresh revenue opportunities and profound insights into consumer behavior. Yet, with great power comes great responsibility. How do you balance advertising profits with the customer shopping experience? Where is the fine line between effective personalization and intrusive tracking? Will those who don't jump on the retail media bandwagon be left behind? 🤔 Dive into our latest blog post by Izabela Franke, Head of Advisory, to explore the potential benefits and challenges of retail media. ⬇️ https://lnkd.in/d8-SnfxC