At DataBased, we see this all the time—a startup with $5M in annual revenue and a growing 12-person sales team hits a wall. Deals are stalling, reps are disengaged, and growth has plateaued. The company realizes it needs a sales leader to scale effectively. - The Wrong Hire The company brings on a seasoned VP of Sales with enterprise experience, offering a $400K package. Six months in, the VP hasn’t delivered. He’s focused on high-level strategy, disconnected from the day-to-day, and struggles to adapt to the fast-moving, hands-on needs of a smaller team. Morale dips, reps leave, and the leadership team realizes the wrong choice was made. - Reevaluating the Approach When DataBased steps in, we help the company rethink its approach. Instead of hiring a VP of Sales, we recommend bringing on a Director of Sales—someone with experience in startups, skilled at leading small teams and driving results in the ~$5K–$75K deal range. With a sub-$300K package combining salary and equity, this new hire aligns with the company’s stage and goals. -The Results The Director quickly makes an impact—streamlining onboarding, coaching reps directly, and improving deal execution. Within a year, the team grows, revenue increases, and turnover drops significantly. By hiring for fit, not flash, the company sets itself up for sustainable growth. - Takeaway At DataBased, we’ve learned that for small teams, a skilled Director or Manager often outperforms a high-profile VP. The key is aligning leadership with the team’s size, deal complexity, and growth stage. When you hire right, the results speak for themselves. If any of this strikes a nerve, contact DataBased Recruiting, https://lnkd.in/gywN7DVF we love helping companies get out of these kinds of jams by finding them amazing people.
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The numbers don’t lie: ⚠️ 67% of companies lack an onboarding process for new reps. ⚠️ 92% provide little to no sales training. ⚠️ 61% don’t document their sales process. ⚠️ 80% fail to set individual quotas. These costly gaps can result in missed opportunities and wasted resources. Building a strong, scalable sales infrastructure is critical to achieving consistent growth. So let’s get your sales team prepared—and performing. https://lnkd.in/gmNHwvtS #SalesLeadership #RevenueOptimization #SalesPerformance #AmplifyRecruiting
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📅 Date: 30th October 🕔 Time: 5:00 PM - 8:00 PM 📍 Location: London 👉 Register via the link in our comments! 👈 What’s on the agenda? 🔥 High-Performance Sales Engines – Strategies to supercharge your revenue 🔥 How Tech and AI are Reshaping Sales – Exploring the future of sales automation 🔥 Sales & Marketing Synergy – Integrating these functions for maximum impact 🔥 Global Expansion – Tips for scaling into the US and Europe 🔥 Top Talent Acquisition – Attracting and retaining the best professionals Who should attend? Founders, CEOs, CROs, investors, and strategic advisors in the B2B SaaS arena. Spaces are filling up fast; this is your last chance to secure a spot. Don’t miss this invaluable opportunity to network with industry leaders and gain cutting-edge insights. #B2BSaaS #SalesGrowth #BusinessScaling #AIinSales
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We're coming into a partner-first era. Companies like Dell and Microsoft have pivoted to a partner centric model as a way to increase revenue. Choosing and implementing a one-to-many model can be daunting, but taking the below steps can help organizations succeed as they look to embrace this revolution: - Building Comprehensive Partner Programs: Launching programs aligned to business goals and integrating RevOps for seamless processes, programing, and tracking - Strengthening Partner Networks: Mapping and fostering existing partnerships while identifying new opportunities for growth and market expansion - Continuous Adaptation and Evolution: Refining strategies based on insights and partner feedback - Instilling a Partner-First Culture: Promoting collaboration across departments, creating a partner advisory council and partner surveys to hear firsthand what a partner needs to be successful, and training teams on the mutual success partners bring. This last point is critical. Being in channel marketing most of my career, what I've found as companies are forming or reinvigorating their channel strategy is mindshare is imperative top down as well as bottom up to be successful. Creating a cross functional team with channel employees and partners does wonders - collaboration is key. To learn more, Curtis Brinkerhoff, CRO of Impartner Software, does an excellent job explaining what to do to choose and prioritize partners. https://lnkd.in/emvvmGsj
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⚠️ Warning: Seeing these stats will seriously impact your choice of GTM recruitment partner in 2024… - 42 dynamic sales hires at Series B, fueling growth through to Series E & a $3BN valuation. - 72 hours from interview to hire for a Senior Sales Executive. - 5 Regional Sales Directors across Europe, 2 becoming top performers globally. - 10 GTM hires across 5 countries in just 3 months. 🚀 How did we reach these milestones? Check out our GTM client success stories: https://hubs.la/Q02sG0x70 #successstories #clienttestimonials #gtmrecruitment #salesandmarketing
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Yesterday, I spoke with the CEO of a 300+ person SaaS business. I asked: ''Think about the last thing you bought for the company, how did you come across it''? CEO: ''The VP of HR sent me a business case for a tool she needed''. Me: ''How did they hear about the tool''? CEO: ''Not a clue''. SDRs -- most CEOs just sign the contract. Ignore top-down or bottom-up. Focus on the bullseye in the middle. - Target department leaders first. - Build a relationship with them. - Sell your way up to the CEO. Hope this helps with prospecting today 🤟 ♻️ More SDRs should know this! Reshare it for others in your network. Follow Chris Ritson for more content like this.
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Enterprise Account Executive @ FranklinCovey | Strategic Partner | Helping build better leaders, better teams, that get better results
1moSo good! Nailed It! Love your insights Dan.