Dan Watkins’ Post

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CEO & Chairman at DataBased | CEO Advisor | 40 Under 40 | Placing amazing sales talent with amazing companies

At DataBased, we see this all the time—a startup with $5M in annual revenue and a growing 12-person sales team hits a wall. Deals are stalling, reps are disengaged, and growth has plateaued. The company realizes it needs a sales leader to scale effectively. - The Wrong Hire The company brings on a seasoned VP of Sales with enterprise experience, offering a $400K package. Six months in, the VP hasn’t delivered. He’s focused on high-level strategy, disconnected from the day-to-day, and struggles to adapt to the fast-moving, hands-on needs of a smaller team. Morale dips, reps leave, and the leadership team realizes the wrong choice was made. - Reevaluating the Approach When DataBased steps in, we help the company rethink its approach. Instead of hiring a VP of Sales, we recommend bringing on a Director of Sales—someone with experience in startups, skilled at leading small teams and driving results in the ~$5K–$75K deal range. With a sub-$300K package combining salary and equity, this new hire aligns with the company’s stage and goals. -The Results The Director quickly makes an impact—streamlining onboarding, coaching reps directly, and improving deal execution. Within a year, the team grows, revenue increases, and turnover drops significantly. By hiring for fit, not flash, the company sets itself up for sustainable growth. - Takeaway At DataBased, we’ve learned that for small teams, a skilled Director or Manager often outperforms a high-profile VP. The key is aligning leadership with the team’s size, deal complexity, and growth stage. When you hire right, the results speak for themselves. If any of this strikes a nerve, contact DataBased Recruiting, https://lnkd.in/gywN7DVF we love helping companies get out of these kinds of jams by finding them amazing people.

Recruiting | DataBased

Recruiting | DataBased

databased.com

Josh Chase

Enterprise Account Executive @ FranklinCovey | Strategic Partner | Helping build better leaders, better teams, that get better results

1mo

So good! Nailed It! Love your insights Dan.

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