Christy Uher Ferguson’s Post

View profile for Christy Uher Ferguson

Distinguished VP Analyst - B2B Tech Marketing

Calling all tech marketing leaders: Seeking to understand the impact of AI on marketing investments? Want to know what your peers are investing in marketing and how they are allocating that investment? Look no further, our tech marketing benchmark infographic is now publicly available. Clients- we have much more than what's publicly available and our analysts are happy to deep dive into these and more with you on an inquiry. #techmarketing #marketinginvestment #marketingplanning #genai #ai

Marketing Benchmarks for Tech Marketers | Gartner

Marketing Benchmarks for Tech Marketers | Gartner

gartner.com

Derek Sheridan

Enabling enterprise translation and content creation with AI @ LILT

3w

There is some excellent data and visualizations here; thanks for sharing! I appreciate that the data points to a recommendation of building business cases around incremental investment into AI. As a thought exercise on this, I like to encourage people to consider if there existing cost-centers that can be positively offset by an investment in AI. At the least, this leads to a great place to start exploring.

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