Inside Universal Ads, Comcast's New CTV Buying Platform Grant is general manager of Universal Ads, the platform announced last week at CES by Comcast Advertising designed to make connected TV advertising easier to buy, particularly for the small- and medium-sized businesses currently putting their marketing dollars into search and social media. https://lnkd.in/eZs98hRf
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Publica by IAS VP of Product James Wilhite is joining industry experts at Adwanted UK’s Future of TV Advertising Global for a panel discussion on CTV advertising and its growth opportunities. They’ll also answer questions on attracting investment from advertisers, programmatic strategies for live-streamed events, decarbonization efforts across the CTV landscape, and more. Click here to learn more: https://lnkd.in/eaSqMagd #FTVGlobal #CTV #Programmatic #Advertising
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Connected TV offers many benefits to advertisers and consumers vs. linear TV. Amazon Ads CTV advertising uniquely has Fire TV, offering innovative video ad opportunities that allow brands to extend their reach and drive meaningful outcomes across the advertising funnel. Learn more in the Ad Age article. https://lnkd.in/g_uJTHFT
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Founder - Legacy #FAST pioneer upgrading #fastchannels to #ViewTV #CTV #contentstrategy for ad-funded #streamingmedia & #television for best in industry monetization. Emyther me at - [email protected]
The Perils of Programmatic: A Lighthearted Look at CTV and FAST Channel Advertising. In the realm of Connected TV (CTV) and Free Ad-Supported Television (FAST) channels, programmatic advertising was once seen as the hero poised to rescue content studios from financial struggles. However, as the story unfolds, it's clear that not all tales have a happy ending. Programmatic has now taken on a new moniker - Problematic, casting a shadow over media companies of all sizes. Read more about the challenges of programmatic advertising in CTV and the FAST channels here: [Link to the article] #CTV #FAST #Advertising #Media #ProgrammaticAdvertising
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The challenge of planning, buying, and measuring TV campaigns has never been greater. Our Chief Digital Officer and Founder Trent McMillan says, 'The industry's move towards a more unified approach to TV advertising, represented by VOZ and other innovations, is both a cause for optimism and a reminder of the hurdles still to be overcome. The journey towards a more coherent and effective TV advertising strategy requires collaboration, innovation, and a steadfast focus on the viewer's experience.' Read more in the article from AdNews Australia below. #MediaMadeSimple #DigitalTransformation #MediaBuying
The problem for ad buyers with the ever changing definition of television - AdNews
adnews.com.au
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Comcast Launches Universal Ads: 3 Things Advertisers Should Know https://ift.tt/nSvTYq5 At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory. According to Comcast, Universal Ads will allow advertisers of all sizes to buy premium video directly from some of the most prestigious media companies today... via Adweek Feed https://www.adweek.com January 08, 2025 at 12:00AM https://ift.tt/eaoYmRg
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What will the CTV ecosystem look like as programmatic becomes the norm, and what do marketers need to know before diving into uncharted CTV territory? Join us at #AWNY for Publica by IAS CRO Cameron Miille’s fireside chat with Joe Melaragno (Samsung Ads) to learn about the role of real-time, automated technology in TV advertising, the benefits programmatic brings to both advertisers and publishers, and its contribution to the overall growth of the CTV industry. Learn more here: https://lnkd.in/ep3CFx5W #CTV #AVOD #Advertising
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Digital strategist Wesley Donehue's latest op-ed explains why CTV is digital advertising, not TV. Discover the 7 key reasons CTV belongs in the digital realm for effective 2024 campaigns as Donehue predicts its 600% increase in political ad spending. Get the full insight >> https://lnkd.in/eqs6SRyw
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What do marketers need to know before diving into the world of programmatic CTV advertising? Join Publica by IAS CRO Cameron Miille at #AWNY for a fireside chat with Joe Melaragno (Samsung Ads) to learn about the role of real-time, automated technology in TV advertising, the benefits programmatic brings to both advertisers and publishers, and its contribution to the overall growth of the CTV industry. Learn more here: https://lnkd.in/ep3CFx5W #CTV #Programmatic #AdvertisingWeekNY #Advertising
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📺 The CTV advertising market has moved past inventory scarcity, entering an era where audience reach alone is no longer enough to succeed. TV advertising is now more competitive than ever, pushing traditional TV players – broadcasters and pay-TV operators to adapt to the rules of digital advertising. Read our newest blog post by Marija Masalskis, research director at Caretta Research and explore how the rise of CTV, shoppable ads and retail media is reshaping the market in 2025. 👇
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Comcast Launches Universal Ads: 3 Things Advertisers Should Know At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory. According to Comcast, Universal Ads will allow advertisers of all sizes to buy premium video directly from some of the most prestigious media companies today... https://ift.tt/nfEDK5i
