Cristian Dina’s Post

"I thoroughly enjoyed sharing my story with Joel Harrison from B2B Marketing on their podcast!" - Our very own Marcio A. speaking on The B2B Marketing Podcast. Here are just a few things they discussed: ⌛ The evolution of Stenn and our ambitious growth goals 🔑 The key to growth marketing 📢 Building a brand voice that resonates with SMEs #B2B #Alternativefinancing #B2Bmarketing

In this episode of the Force and Friction Podcast, 🌏 Linkon Axon from Arys emphasizes the power of value-led business strategies in creating trust and driving sustainable B2B growth. Listen to the full episode here: https://bit.ly/4j755Dj Linkon highlights a crucial shift: while channels and ecosystems can often feel transactional, true long-term success comes from delivering value beyond the deal. By deeply understanding client problems and aligning goals, businesses can generate those pivotal 'aha moments' that transform partnerships into enduring growth engines. He also reminds us that while C-suites focus on revenue, the key to sustaining growth lies in the value creation that impacts marketing, customer success, and post-sale initiatives - areas often overlooked in traditional channel motions. If your B2B strategy needs a boost, this episode provides actionable insights to move beyond transactions and build trust-driven ecosystems. #ForceAndFrictionPodcast #RevOpsLife #GTM #Partnerships #ValueLedBusiness

🚀 We’re Live Now! Join Us! 🚀 with 🚁Roee Hartuv from Winning by Design! Tune in right now to The RevOps & ABM Alignment Podcast for a special live episode with Roee Hartuv, a B2B go-to-market expert from Winning by Design! 🎙️ Topic: Setting up GTM Ops 101 What you'll learn: 🔍 The essentials of GTM (Go-To-Market) Operations for B2B companies. 🛠️ Steps to create a scalable GTM strategy. 📈 Best practices and common pitfalls. 📚 Real-life examples and actionable insights. Join us live and get your questions answered in real-time!

In this episode of the Force and Friction Podcast, 🌏 Linkon Axon from Arys emphasizes the power of value-led business strategies in creating trust and driving sustainable B2B growth. Listen to the full episode here: https://bit.ly/40l63Vl Linkon highlights a crucial shift: while channels and ecosystems can often feel transactional, true long-term success comes from delivering value beyond the deal. By deeply understanding client problems and aligning goals, businesses can generate those pivotal 'aha moments' that transform partnerships into enduring growth engines. He also reminds us that while C-suites focus on revenue, the key to sustaining growth lies in the value creation that impacts marketing, customer success, and post-sale initiatives - areas often overlooked in traditional channel motions. If your B2B strategy needs a boost, this episode provides actionable insights to move beyond transactions and build trust-driven ecosystems. #ForceAndFrictionPodcast #RevOpsLife #GTM #Partnerships #ValueLedBusiness

In this episode of the Force and Friction Podcast, 🌏 Linkon Axon from Arys emphasizes the power of value-led business strategies in creating trust and driving sustainable B2B growth. Listen to the full episode here: https://bit.ly/4j8SIXI Linkon highlights a crucial shift: while channels and ecosystems can often feel transactional, true long-term success comes from delivering value beyond the deal. By deeply understanding client problems and aligning goals, businesses can generate those pivotal 'aha moments' that transform partnerships into enduring growth engines. He also reminds us that while C-suites focus on revenue, the key to sustaining growth lies in the value creation that impacts marketing, customer success, and post-sale initiatives - areas often overlooked in traditional channel motions. If your B2B strategy needs a boost, this episode provides actionable insights to move beyond transactions and build trust-driven ecosystems. #ForceAndFrictionPodcast #RevOpsLife #GTM #Partnerships #ValueLedBusiness

In episode 163, Natasha Crowe, PMP, Global Head of Marketing at Kraken, shares how a culture of experimentation and bold decision-making drives their marketing success. With a fearless approach led by CEO Greg Jackson, Kraken isn't afraid to try things that many B2B teams would struggle to get signed off. 💡 "There are no mistakes—just learning opportunities." If something doesn’t work, they focus on the lessons learned and how to improve next time. Tune in to learn how to: Embrace bold, non-traditional strategies in B2B marketing. Cultivate a culture that thrives on innovation and learning. Move your marketing efforts forward with confidence. 🎧Listen to episode 163 on your preferred podcast platform here: https://bit.ly/3TCPTls #b2bmarketing #b2bmarketingstrategy #marketingadvice

In this episode of the Force and Friction Podcast, 🌏 Linkon Axon from Arys emphasizes the power of value-led business strategies in creating trust and driving sustainable B2B growth. Listen to the full episode here: https://bit.ly/4aeRrKA Linkon highlights a crucial shift: while channels and ecosystems can often feel transactional, true long-term success comes from delivering value beyond the deal. By deeply understanding client problems and aligning goals, businesses can generate those pivotal 'aha moments' that transform partnerships into enduring growth engines. He also reminds us that while C-suites focus on revenue, the key to sustaining growth lies in the value creation that impacts marketing, customer success, and post-sale initiatives - areas often overlooked in traditional channel motions. If your B2B strategy needs a boost, this episode provides actionable insights to move beyond transactions and build trust-driven ecosystems. #ForceAndFrictionPodcast #RevOpsLife #GTM #Partnerships #ValueLedBusiness

The latest episode of Revenue Lounge podcast has dropped! 🎉 And this week, we are thrilled to host Evan Liang, founder and CEO of LeanData! 🎙️ In this episode, host Randy Likas sits down with Evan to delve into the world of buying groups. Discover why buying groups are gaining traction, the operational challenges, and the strategic benefits they bring to your sales process. 💡 Key Takeaways from the Conversation: 🔄 From MQLs to Buying Groups: - Historical Shift: Discover the move from Marketing Qualified Leads (MQLs) to buying groups, an evolution driven by the increasing complexity of decision-making processes with multiple stakeholders. 🌐 Digital Transformation & Buying Groups: - Modern Buying Journeys: Learn how the shift to digital has changed buyer behaviors, necessitating a more collaborative and informed approach to sales. 💡 Successful Implementation Strategies: - Pilot Programs: Start small with pilot projects to prove the value of buying groups and build executive buy-in. Gradual scaling helps in managing cultural resistance and optimizing processes. - Executive Buy-In: A strong business case and clear communication are vital for gaining leadership support and driving adoption. 🔧 Overcoming Challenges: - Sales Resistance: Address concerns from sales teams who might be wary of new processes. Effective communication and clear demonstrations of benefits are essential. - Data and Process Alignment: Tackle data gaps and misalignment between sales and marketing by leveraging technology and collaboration. 🌟 Enhancing Sales and Marketing: - Cross-Sell and Up-Sell Opportunities: Buying groups are ideal for identifying and capitalizing on cross-sell and up-sell opportunities, boosting revenue and improving customer experience. - Marketing’s Role: Focus on engaging with missing personas in the buying committee and increasing deal closure rates through strategic marketing efforts. 💼 Operational Shifts and Renewals: - Renewal Committees: Recognize the importance of engaging with the renewal committee, which may differ from the initial buying committee. Early creation of renewal opportunities helps in maintaining strong relationships and driving future success. Don’t miss this insightful conversation packed with practical strategies to transform your sales approach and optimize your go-to-market processes! Tune in to the full episode now. Link in comments! 🎧 #RevOps #TheRevenueLounge #B2BSales #BuyingGroups #SalesStrategy #RevenueGrowth #GoToMarket

The speed advantage. ⚡ Today’s listen is from Peep Laja’s ‘How to Win’ podcast, where he takes a look at the critical and often underrated advantage of simply being fast. Peep is the CEO of Wynter, an on-demand market research platform for B2B. From shipping products to conducting experiments, the faster you can make mistakes and adjust, the faster you learn. Great episode for anyone still sketching out their plan of action for Q1. 🚀 “Ultimately, everyone is going to copy each other, so the only strategy is speed and how fast you are innovating and staying ahead of the game. “ - Jaleh Rezaei, the CEO and Co-founder of Mutiny. https://lnkd.in/dhspTBxT

🎙️ Lights, Camera, Growth! 🪐 Last Friday, we had a nice shooting day with some of our senior team members. Our co-founders, Marton Toth and Balazs Bolcskei, along with Bogáta Luca Boross-Nagy, our Head of Account & Strategy, Roman Mamedov, our Senior Growth Strategist, and Daniel Hegedus, our Growth Specialist, sat down for an insightful conversation about the key factors B2B companies need to focus on for sustainable growth and scaling in today's market. 🌍 We covered the importance of lead generation, sales, content creation, and branding, including tangible tips our listeners can implement as a B2B company. These discussions will be featured in upcoming episodes of our B2B Growth Club podcast channel, where we dive deep into the strategies that can drive success in the industrial sectors. Stay tuned for the episodes 'till our technical team assembles them 💡 #B2BMarketing #GrowthStrategy #IndustrialGrowth #Podcast #BlackholeMedia #LeadGeneration #Sales #ContentCreation