Ad Age: CMOs unrealistic expectations about AI

AI, just like many other technologies before it, fundamentality has to help drive meaningful business results (i.e. increase revenue, decrease costs, reduce risk, speed time-to-market, etc…) to help justify investments in it. Interesting article here from AdAge on how CMO’s are looking at AI in marketing, and the realistic near term and long term benefits. #AI #marketing #CMO #AdAge #insights #roi

As generative AI evolves, marketing executives are adjusting their perspectives for 2025, with a shared focus on AI's potential for operational efficiency and precision. Our CMO, Lindsey DiGiorgio, offers valuable insights on the industry's increasing demand for tangible results in these areas. Check out the article on Marketing Dive: https://lnkd.in/eQg483Wh #MarketingInnovation #AIinMarketing #AudienceTargeting #Efficiency

Gartner Predicts 30% of Generative AI Projects Will Be Abandoned After Proof of Concept By End of 2025. What can CMOs do? CMOs need to manage expectations around how #GenAI will impact results if they hope to see their efforts through. This shift entails increasing tolerance in the short term for indirect results, such as wins in productivity and change management, over financial returns on investments. GenAI has a lot of potential, but it's going to require discipline and more resources and budget to be successful. Recent headlines are creating noise around companies leaving legacy SaaS providers to build their own models. In addition to the capabilities and risk tolerance necessary, developing one’s own custom AI model can cost between $8 million and $20 million upfront and $11,000 to $21,000 per user per year. This reality will lead most organizations to take a hybrid approach to tech adoption. While financial returns will take time, there are three key opportunities through which organizations can build AI-readiness and find returns in the near term: data hygiene; technology and talent; and trust. Success with genAI will require a continuous flow of updating to not only stay operational but also to scale to a company’s ambitions. Thanks to Asa Hiken at Ad Age for a great conversation. Check out the full article here. #CMO #AI #GenAI #GartnerMKTG #Gartner #AICosts #ChangeManagement #Martech #Marketing

AI is here to stay. We have reviewed who is using it and how. This technology also brings challenges and concerns. Tap to read more. https://lnkd.in/g5Khi7XH #AI #GenerativeAI #marketing #MARKETINGAGENCY

Read my latest article detailing how the impact of AI on media and advertising is accelerating. We're seeing small-but-real changes now, but with enormous, wrenching changes coming soon. "...As cutting edge measurement, analytics, and optimization via AI become broadly available and cheap, there will be little to no excuse for not applying the best tools and demanding the highest standards of performance from every ad campaign. The increasingly antiquated notion of a divide between “brand” and “performance” advertising is poised to dissolve, both philosophically and practically, as teams, agencies, and marketing departments reorganize around a more integrated approach."

AI Update, April 12, 2024: AI News and Views From the Past Week #MarketingProfs #MarketingTips #MarketingStrategy

AI is set to transform creative and measurement as we know it, reshaping the dynamic between publishers and advertisers. This latest article from Upwave's George London explores how AI-driven innovations are changing the future of advertising—read now to discover key insights and strategies for staying ahead: https://lnkd.in/e4sapk4q #AIinmeasurement #AI #GenerativeAI

Excited that my first blog post for Baresquare on Explainable AI is published! Discover how XAI enhances trust and transparency in AI systems, especially in marketing. #AI #XAI #Marketing #TechInnovation #Transparency #DataScience

AI Update, September 20, 2024: AI News and Views From the Past Week #MarketingProfs #MarketingTips #MarketingStrategy

Here is a very informative article on using AI in marketing https://lnkd.in/eENA3gS2