Colin Anderson’s Post

In a hyper-competitive market, how realistic is it that any brand to be truly differentiated? Michael Dolenko, head of our new Brand & Communications practice discusses how it's more important to be distinct, rather than differentiated, and that has implications for your research strategy. Listen to the full conversation with Michael here: https://hubs.li/Q02XZFDb0

In a hyper-competitive market, how realistic is it that any brand to be truly differentiated? Michael Dolenko, head of our new Brand & Communications practice discusses how it's more important to be distinct, rather than differentiated, and that has implications for your research strategy. Listen to the full conversation with Michael here: https://hubs.li/Q02XYPrz0

In a hyper-competitive market, how realistic is it that any brand to be truly differentiated? Michael Dolenko, head of our new Brand & Communications practice discusses how it's more important to be distinct, rather than differentiated, and that has implications for your research strategy. Listen to the full conversation with Michael here: https://hubs.li/Q02XYWx30

How do you communicate your brand's impact To learn more about brand management, email us at [email protected] or visit haptic.ph #hapticpr #publicrelations #publicrelationsph #socialmedia #socialmediaph #communications #pragency

Brand Management in the Age of Disinformation #BrandManagement #Disinformation The digital landscape is rife with misinformation, posing a significant challenge for brands. Effective brand management now requires a proactive approach to identify and counter false narratives. Strategies include fostering open communication, leveraging data-driven insights, and building trust through transparency. What proactive steps are you taking to safeguard your brand's reputation in the face of potential misinformation?

Think your brand’s strategy could use some focus? In Be Good, Be Brief, Be Gone, Jason Miller emphasizes that strategic planning is what brings cohesion to brand messaging. He believes that aligned communication across channels builds a recognizable brand. Miller’s insights are both simple and motivating. He shows that a well-planned strategy allows every part of a brand to work together, creating a consistent experience for customers. His advice is ideal for those looking to improve brand cohesion. For leaders wanting a more unified brand, this book is essential. Download it free at https://bit.ly/3Z81ugM. #StrategicPlanning #CohesiveBranding #UnifiedMessage #ConsistentCommunication

Your next big idea deserves a powerful brand strategy. 📊 Our Brand & Communications Practice is designed for research pros like you to Drive Bold Decisions that move the needle. Ready to make a bold move? Click to learn more! 🔗 #MarketResearch #BoldDecisions #Branding https://hubs.li/Q02TvQCf0

Your next big idea deserves a powerful brand strategy. 📊 Our Brand & Communications Practice is designed for research pros like you to Drive Bold Decisions that move the needle. Ready to make a bold move? Click to learn more! 🔗 #MarketResearch #BoldDecisions #Branding https://hubs.li/Q02TvXCb0

It’s a cut-throat business world. And the marriage of PR and marketing is no longer a luxury but an absolute necessity. As brand managers and marketers, you hold the key to unlocking your brand’s true potential by leveraging your press coverage effectively. How? Let us share our insights, actionable steps and additional strategies to ensure ongoing benefits and lasting brand awareness. Read more on the blog ✨

✨ Brands are more than just logos - they're stories waiting to be told! Just completed a course on Brand Management and Marketing Communications that left me inspired to shape powerful brand visions. There is so much more to Brands than meets the eye. It's the values, the mission, the impact it has on the world. ✨ Special thanks to Dr. Smitha Ranganathan for the insightful and detailed sessions covering the nuances of Brand building over the last 2 weeks. #BrandManagement #BrandVision #BrandStrategy