How Ipsos reveals generational and geographical differences in success

#NEW 'Signs of Success' a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success. Our data shows a significant value shift, with experiences prized over wealth and luxury. We emphasise the significance of home ownership and financial security as crucial markers of success. Only 10% of respondents desired to flaunt their wealth, while 69% disagreed with behaviours showcasing their affluence. The findings from our research align with the sentiment observed online: meritocracy holds sway. A staggering 77% of the #UK public perceives hard work as indispensable for getting ahead, with 66% attributing an individual's skills, talents, education, and ambition as essential. Access the report here: https://lnkd.in/ekmvdv8Z #SignsofSuccess #MarketResearch

#NEW 'Signs of Success' a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success. Our data shows a significant value shift, with experiences prized over wealth and luxury. We emphasise the significance of home ownership and financial security as crucial markers of success. Only 10% of respondents desired to flaunt their wealth, while 69% disagreed with behaviours showcasing their affluence. The findings from our research align with the sentiment observed online: meritocracy holds sway. A staggering 77% of the #UK public perceives hard work as indispensable for getting ahead, with 66% attributing an individual's skills, talents, education, and ambition as essential. Access the report here: https://lnkd.in/df_49jwt #SignsofSuccess #MarketResearch

#NEW 'Signs of Success' a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success. Our data shows a significant value shift, with experiences prized over wealth and luxury. We emphasise the significance of home ownership and financial security as crucial markers of success. Only 10% of respondents desired to flaunt their wealth, while 69% disagreed with behaviours showcasing their affluence. The findings from our research align with the sentiment observed online: meritocracy holds sway. A staggering 77% of the #UK public perceives hard work as indispensable for getting ahead, with 66% attributing an individual's skills, talents, education, and ambition as essential. Access the report here: https://lnkd.in/eig8xNzP #SignsofSuccess #MarketResearch

#NEW 'Signs of Success' a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success. Our data shows a significant value shift, with experiences prized over wealth and luxury. We emphasise the significance of home ownership and financial security as crucial markers of success. Only 10% of respondents desired to flaunt their wealth, while 69% disagreed with behaviours showcasing their affluence. The findings from our research align with the sentiment observed online: meritocracy holds sway. A staggering 77% of the #UK public perceives hard work as indispensable for getting ahead, with 66% attributing an individual's skills, talents, education, and ambition as essential. Access the report here: https://lnkd.in/d6dxEt3E #SignsofSuccess #MarketResearch

#NEW 'Signs of Success' a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success. Our data shows a significant value shift, with experiences prized over wealth and luxury. We emphasise the significance of home ownership and financial security as crucial markers of success. Only 10% of respondents desired to flaunt their wealth, while 69% disagreed with behaviours showcasing their affluence. The findings from our research align with the sentiment observed online: meritocracy holds sway. A staggering 77% of the #UK public perceives hard work as indispensable for getting ahead, with 66% attributing an individual's skills, talents, education, and ambition as essential. Access the report here: https://lnkd.in/eZptaB6R #SignsofSuccess #MarketResearch

#NEW 'Signs of Success' a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success. Our data shows a significant value shift, with experiences prized over wealth and luxury. We emphasise the significance of home ownership and financial security as crucial markers of success. Only 10% of respondents desired to flaunt their wealth, while 69% disagreed with behaviours showcasing their affluence. The findings from our research align with the sentiment observed online: meritocracy holds sway. A staggering 77% of the #UK public perceives hard work as indispensable for getting ahead, with 66% attributing an individual's skills, talents, education, and ambition as essential. Access the report here: https://lnkd.in/ed3TrzgM #SignsofSuccess #MarketResearch

Our December Mood of the Nation report is here, and UK adults are feeling more confident than ever. Emotional scores are at a 3-year high, and financial confidence has hit a 2-year peak. These positive shifts aren’t just about feeling good—they’re creating ripple effects across consumer behavior and the economy. What does this mean for brands? • Emotional well-being drives better decision-making and stronger personal connections. • Rising financial confidence translates to increased spending and economic growth. • A confident public fosters a more stable future for communities and businesses alike. Want to unlock the full details and align your strategies with these trends? Download the latest Mood of the Nation report now—link in the comments!  #MoodOfTheNation #ConsumerInsights #EmotionalConfidence #FinancialConfidence #MarketingStrategy #EconomicGrowth #SparkEmotions

CommBank iQ's latest Cost of Living report highlights how age is a critical factor shaping consumer spending in Australia. As economic pressures mount, younger Australians are cutting back, while older generations remain more resilient in their purchasing habits. This divide has significant implications and understanding these shifts is essential for brands aiming to stay relevant and effectively meet the needs of a changing consumer landscape. How is your business adapting to these generational spending trends? Let’s discuss. #ConsumerTrends #GenerationalDifferences #ConsumerBehavior #AustralianEconomy #SpendingHabits #CustomerInsights #SpendingHabits

Fiduciary’s Head of Wealth Management, Sid Queler, highlights how the global economy and financial markets are affected by the aging population in our latest insight: https://lnkd.in/eEGS4Jcw

My colleagues Trap Yates, Andrew Nesta, Terence S. and I recently examined Canadian consumer sentiment with some interesting findings. Looking back, it's interesting to see that the average Canadian thought prices rose 10% last year — nearly five times higher than the actual rate. This perception, fueled by external economic pressures, and changing cultural dynamics has sparked a growing consumer need for trust and transparency. For businesses, this is a call to action— a chance to rebuild. Explore more of our insights in our first of three articles focused on the Canadian consumer, here: https://lnkd.in/gZwz9r3g #BCGinCanada