Colin Walsh’s Post

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Head of Data Processing at Ipsos UK

Greetings and welcome to the latest edition of Ipsos Update for April 2024. In this issue, we delve into how organisations can harness the potential of individuals outside the mainstream, how manufacturers and retailers can promote sustainable behavior among shoppers, and strategies for engaging with consumers during Ramadan. Our global surveys cover a range of topics, including changes in happiness levels worldwide over the past decade, attitudes towards gender equality, and the evolving concerns around issues like inflation. Highlights from this edition include insights on tapping into the creativity and innovation of those on the fringes, the latest findings from the Global Happiness Survey, and reflections on International Women's Day 2024. Additionally, we explore ways to shift shoppers' attitudes towards ESG behaviors and examine the opinions of Internally Displaced Persons and Ukrainian refugees. In addtition to mark International Day for the Elimination of Racial Discrimination we are publishing some of our findings in advance of our upcoming #Equalities Index. And four years on from #COVID19, We look at how views on everything from inflation to mental health have changed since 2020. Join us as we discuss what worries the world today, the significance of Ramadan in the MENA region, and the future implications of Italy's declining population on various aspects of society. #MarketResearch #IpsosUpdate #IWD2024 #Happiness #Ramadan #Italy #IDERD

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