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View profile for Lana McGilvray

Founder, CEO and CMO -- Purpose Worldwide —Top 100 Women in PR (PR News), 25yr advisor to the most purpose-driven brands, media companies, agencies, AI and tech leaders, NGOs and trade organizations.

Why not? Our team loves heading in each year to visit with old pals from SXSW, The CMO Club, Brand Innovators, our brand, agency, technology, and AI clients from all over the world, new ventures and activations like Red Thread X, and the incredible reporters and influencers that cover it all. From the old days of music and film only to the launch of Twitter, President Obama's Torchy's Tacos drop-in when he ordered the Democrat, Republican and Independent, AdColony's astronaut pizza delivery crew, Grumpy Cat, an entire NFT street art gallery that we helped clients build overnight on Sixth Street and so much more. You can never be quite sure what will win the heart of Southby's global audience. Excited to find out! As always, very happy to be supporting Civics Unplugged and the Sustainable Media Center and their next generation of leaders, who are all over this year's speaking roster! On that note, Josh Thompson, Baratunde Thurston and Steven Rosenbaum, can't wait to see you and those leaders marching us forward! Local hint: if you stay for an extra day or two and love music, don't miss out on the Soco Stomp at C-Boys!

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Activating at SXSW this year? Since Purpose Worldwide is headquartered in Austin, we've been asked to scout and share some of this year's best activations with two publications that cannot travel in this year. Get in touch and we'll connect you to them as relevant and try to swing by to capture what you are up to! We are also hosting a happy hour on Saturday from 5-7pm. While capacity is limited, we still have some room.

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Steve, where can I find you at SXSW? I’m here until Tuesday?

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Josh Thompson

de·lib·er·ate - nobody // A point of view is different from having a point.

6d

❤️🗽

Hollis Guerra

President of Purpose Worldwide -- Public relations and marketing professional specializing in B2B and AdTech companies

6d

Ahh the AdColony astronaut crew and opening night parties!

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Baratunde Thurston

Storyteller of Interdependence across our Relationships with Nature, Humans, and Technology

6d

Let's go!

Steven Rosenbaum

Co-Founder / Exec Director: The Sustainable Media Center

6d

See you soon!

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