Chris Westmeyer’s Post

This is a great breakdown of the ad loads for all the major streaming platforms that have cheaper, ad-supported tiers. It doesn't surprise me that Netflix has the lightest ad load given the company's longtime avoidance of ads and how much it's always prioritized user experience over short term revenue gains. It'd be interesting to compare this to the average ad-load of YouTube, which typically packs in a bunch of ads but allows you to skip many of them after five seconds. I'd also love to see a comparison to linear television -- both network and cable -- which my gut tells me contains way more ads per hour than any streamer.

Most streaming services offer a premium "commercial-free" service and a discounted "limited-commercial" service. I always wondered how many commercials the "limited-commercial" format made me watch in order to save a few dollars. How many commercials will you watch in order to save $5 per month?

How much time are you giving up to advertisers if you’re opting for add-supported streaming? I love a good waffle chart and these are interesting in that they partially fill blocks, making the area values exact instead of rounded. Further, these #datavisualizations are unusual waffle charts as they also show time series data.

For years, streaming services were seen as the "cable killers," luring audiences away with ad-free binge-watching. But now, these platforms are embracing some classic cable strategies to finally turn a profit. Streaming has evolved into a hybrid model: ad-supported tiers, premium content bundles, and price hikes reminiscent of the traditional cable model are now helping to balance the books. With Netflix, Disney+, and others adopting ads and increasing subscription prices, the line between cable and streaming is blurring. What's different, though, is the flexibility streaming brings to the table. As streaming redefines itself, will audiences accept this "re-cable-ization" of their entertainment options? #StreamingWars #MediaTrends #Cable

What does the future of streaming hold? 📺 Will YouTube dominate the scene? Can Netflix maintain its reign and outshine competitors? Could Apple potentially acquire Disney, creating a powerhouse of intellectual property? Or are we too focused on shows when we should be talking about live sports ? 🏈🏀 Here's a report on streaming viewership trends to add some fuel to the fire! 😜 [Link to report: https://lnkd.in/gTtFwp-D] 📊🔍 #Streaming #FutureTrends

Hub's latest 'TV Advertising: Fact vs. Fiction' research shows an increasing number of TV viewers are accepting advertising in streaming video and they are readily able to discern the differences in how various services deliver the ad experience. 66% of viewers would rather watch with ads to save money - up from 58% just three years ago. Read more in The Streamable ⤵ #tvadvertising #streaming #adsupported #marketresearch

Here’s how we got to this place and what the future of streaming and ads may hold. Read more: https://hubs.li/Q03200sZ0 Post written by Jon Kirchner, Forbes Councils Member.

How many ads sneak in during your binge watch, on an OTT Platform, in a given duration? Here is an insightful breakdown of ad frequencies across popular OTT platforms and how they stack up for our favorite shows! 📺📊 https://lnkd.in/gFBeBBi3 #disney #paramount #hulu #peacock #netflix #max #streaming #ott #platforms #videoserviceproviders

Ad-supported free streaming services are fast gaining on big streamers. The platforms come with lower costs than paid services, thanks to their massive libraries of in-house and licensed content, and some originals. Likewise, people are leaving linear TV, transferring their ad-supported watching hours to free streaming choices. https://lnkd.in/gitfFj7c