Christina Parker’s Post

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

Emerging Market Potential: The data highlights the success of both established and emerging CPG companies across various retail channels. This suggests that there's ample opportunity for new players, like those venturing into the Hemp THC beverage category, to carve out a niche and achieve significant growth. Innovation and Differentiation: Companies that excel in the CPG space often do so through innovation and differentiation. As Hemp THC beverages are still relatively novel in the market, there's room for companies to differentiate themselves through unique formulations, branding, and marketing strategies. Those that can effectively differentiate their offerings are likely to capture consumer interest and drive growth. Omni-channel Strategy: The report emphasizes the importance of an omni-channel approach, spanning traditional brick-and-mortar retail as well as e-commerce channels. This suggests that successful Hemp THC beverage companies will need to establish a presence across a variety of retail channels to maximize their reach and accessibility to consumers. Consumer Education and Acceptance: Given the regulatory landscape and potential stigma surrounding THC-infused products, successful companies in this category will likely invest in consumer education and awareness campaigns. Building trust and acceptance among consumers will be crucial for driving adoption and sustained growth in this market. Market Dynamics and Competition: As the Hemp THC beverage category continues to evolve, competition is expected to intensify. Companies will need to closely monitor market dynamics, consumer preferences, and competitor strategies to stay ahead of the curve and capture market share. Overall, the data suggests that the Hemp THC beverage category holds significant potential for growth, especially for companies that can innovate, differentiate, and effectively navigate the evolving regulatory and consumer landscape.

We're kicking off the week with a bang as we unveil the winners of our annual CPG Growth Leaders report 🏆🎉. Now in its 12th year, Circana’s CPG Growth Leaders report measures the #omnichannel performance of more than 600 #CPG companies with sales greater than $100 million 🚀. Join us in congratulating the well-deserving winners across companies of all sizes! Constellation Brands Molson Coors Beverage Company L'Oréal The Coca-Cola Company Procter & Gamble CJ CheilJedang GRUMA Chobani CELSIUS Holdings, Inc. E.L.F. BEAUTY Sovos Brands BellRing Brands, Inc. Pharmavite PRIME Idahoan Foods Ghost Beverage Milo's Tea Company, Inc. FeastablesOLIPOP PBC Dr. Squatch BeatBox 🌟 Discover more about the top performing companies of 2023 and what's behind their exceptional success. Download your free copy of the 2023 U.S. CPG Growth Leaders report 👉 https://lnkd.in/eCdyUPhj