Christie Massey’s Post

Attention matters 🧠 Did you know 89% of #OutOfHome ads hold audience attention beyond the critical 2.5-second threshold? Want ads that capture AND keep attention? Learn how OOH drives meaningful results in our latest blog #MarketingROI #AudienceEngagement #AdvertisingInRealLife https://okt.to/v0XZeO

To unlock their competitive advantage in 2025, marketers can gain a competitive edge and leadership position by embracing what the programmatic channel has to offer. However, the evolution of the channel already offers advertisers and #agencies a unique opportunity to blend creativity, precision and scale. According to global industry #experts, in media, programmatic out-of-home has made that leap from a tactical add-on to a strategic pillar in planning. While data-driven targeting is at the heart of #programmatic OOH, the combination of that precision with #creative potential will truly set the channel apart in 2025. https://lnkd.in/eR2BXCNq

With the rise of streaming platforms, traditional advertising metrics are no longer enough. Hollywood Branded shares how we adapt CPM, engagement rates, and audience segmentation to measure the true value of product placements. Dive deeper into our insights here. #DigitalMarketing #ProductPlacementMetrics #EntertainmentIndustry https://lnkd.in/gzzmNyRZ

What if your next marketing strategy could captivate audiences in unexpected places? 🗽 🚌🏙️ With OOH you can: • Captures attention in unexpected places • Creates memorable brand experiences • Drives social media engagement Learn from successful campaigns by Nike, Netflix, and more! 💡Read my latest full article to unlock the power of OOH for your brand strategy. Don't miss out on this game-changing marketing approach! 💪 #OOHAdvertising #Marketing #BrandAwareness https://lnkd.in/ddi4r5H4

As seen in The ADVERTISING Club of New York, Michael Ricciardi talks about businesses are preparing for media planning in 2025, considering shifts in consumer behavior, technological advances, and evolving trends. Place-based media, driven by digital innovations and personalization, is becoming increasingly important for brands to connect with consumers in relevant, immersive ways. Here are four segments targeting niche audiences that businesses could benefit from reaching. 1. Retail Advertising  2. Hospital and Healthcare Advertising  3. Airport and Transit Advertising  4. Venue-Based Advertising (Sports, Events, and Entertainment) Read full article here https://lnkd.in/e4PKdYTy #DOOH #InnovareMedicalMedia #HosptialAdvertising #HospitalMarketing

🚀 Transforming OOH in Brazil! 🇧🇷 AllUnite’s real-time audience measurement is driving Brazil’s OOH market forward, delivering 20% more impressions for static screens and 50% more for dynamic screens. AllUnite integrates with CMS and DSPs, boosting targeting and revenue. 📈 From urban screens to key landmarks, we connect data with results. Interested? See how we're elevating Brazil’s OOH campaigns in the article below!

🌏 #ProgrammaticDOOH is accelerating growth, the momentum is unstoppable! 🚀 At Vistar Media, we’re working tirelessly to show how #outofhome has evolved into a data-driven, cost-effective, measurable, and transparent medium. Here’s why #DOOH is becoming a mainstream channel: 1️⃣ CPM-based buying ensures precise audience targeting and budget efficiency. 2️⃣ Transparency at its core – Impressions-based reporting and granular tools enable real-time performance tracking. 3️⃣ Modern DOOH drives outcomes like engagement and conversions. 4️⃣ Advanced targeting capabilities: Time, location, audience behavior, and even weather data make OOH campaigns as sophisticated as digital ads. 💡 Why does this matter? In SEA’s dynamic markets, DOOH is no longer a “nice-to-have”—it’s essential for driving measurable impact. 🌟 Are you ready to elevate your marketing campaigns? Let’s connect and explore how programmatic DOOH can transform your strategy! #OOH #pDOOH #SoutheastAsia #VistarMedia Ben Baker Teegan Gardner Nydia Goh Sharin Chawla Trenna Ong Kheng Hian Ong Janice Ong

Studies show that OOH grabs attention better than other media, driving action and brand recall. Leveraging local insights, data integration, and dynamic creativity, brands can create personalized, timely ads that resonate deeply with local audiences, building stronger connections and loyalty. Embracing these strategies can transform passive viewers into active participants, enhancing the effectiveness and efficiency of ad spend. Thoughts? #OOH #FutureOfAdvertising

🚀 The Power of Programmatic Out-of-Home Advertising 🚀 Did you know Elonex is now live programmatically? Meaning it's time to get on board with the growth of Programmatic DOOH in the UK! Heres why it’s a game-changer: Precision Targeting: Use real-time data to deliver personalized, context-driven messages to the right audience, at the right time, in he right location. Efficiency & Flexibility: No more static campaigns! Programmatic OOH allows for speedy and unlimited content updates and the ability to optimize in real time for maximum impact. Easy Integration: Easily integrated with your other digital marketing , creating a unified and cross-channel advertising experience. Programmatic is changing how we think about outdoor advertising — smarter, faster, and more effective than ever before. Get in touch to find out more! https://lnkd.in/enStugkK #ProgrammaticOOH #DigitalAdvertising #OutOfHome #Elonex

📢 New in our 'Across the Desk' series in The Drum: Intersection Co.'s CEO Chris Grosso In this conversation, Chris shares his insights on what excites him about the medium, the role OOH is playing in empowering influencers and creators to engage with communities and transform cities into platforms for storytelling, and what he thinks the next big thing for OOH is. 💬 "OOH is perfectly positioned to take advantage of the IRL boom. There’s no substitute for real life." Read the full Q&A here: