Christian De Schutter’s Post

ICYMI: Netflix's surprising move to cease reporting subscriber numbers has sent shockwaves through the streaming industry, raising questions about the company's future trajectory. With shares taking a 4.2% hit, investors are left wondering about the implications of this decision and how it will impact Netflix's competitive position in the ever-evolving #streaming landscape. https://lnkd.in/gNM_B2NU

Netflix on Thursday unexpectedly announced that it will stop reporting subscriber numbers each quarter, a decision seen as a sign that years of customer gains in the streaming wars are coming to an end.... Read More At:- https://lnkd.in/gYXYExTA Netflix #Announced #SUBSCRIBERS #customer #streaming #Netflix2024 #news #newsfeed #NewsUpdate #dailynews #IBWNews

Netflix's journey is a testament to relentless innovation and customer-centric strategies. With a focus on pushing boundaries, they have successfully garnered a record number of subscribers. Through continuous stream of new content, exclusive events, and strategic pricing adjustments, Netflix remains at the forefront of the streaming industry. This article is just a sneak peak into Netflix's success story, if you know a detailed product strategy outlining their path from vision to execution, please share. It would be a valuable lessons for businesses striving to achieve similar feats. Read more about Netflix's approach here: [Link to the article](https://lnkd.in/gYfgkiHT) #Netflix #Innovation #Streaming #SuccessStory

✅🖥️ New York Times (6/22): “Streaming has long been hailed as a promising business, because companies like Netflix can add additional subscribers at little extra cost. The more paying subs a service has, the more the company’s costs can be spread out over a large base, lowering the cost per sub. But those want lots of options, and the costs of making enough programming can be enormous. As a result, a streaming service’s profitability depends in large part on how many paying subs are needed before those TV shows and movies become cost-effective. There was a time when industry execs hoped that number might be as low as 100MM. But now the consensus among many of the executives interviewed is that the number is at least 200, and possibly more. “If you’re going to be a full entertainment service with live sports and tent-pole blockbusters today, 200MM is a number that can give you the scale with the hope for growth over time,” Amazon (execs have) said. Bob Chapek, Disney’s CEO until 2022, also agreed that 200 was the number that meant “you’re big enough to compete.” Netflix has reached that, and then some, with about 270MM paying subs. Moreover, those pay an industry-leading average of more than $11 per month. Netflix is highly profitable, with operating margins of 28 percent. In the first quarter of 2024, Netflix reported revenue of $9.4B, and $2.3B in net income. No one else comes close. Disney and Amazon are the only other streaming services with more than 200MM subscribers.” ⬇️ #streamingtv #ctvadvertising #avod #svod #ott #fast #upfronts

The content is King and distribution is GOD.. when you give Market analysis content with High quality engagement will fall in place rather then spend on user acquisition #Ott #useracquisition #userengagement #Netfilx #Bsvalue

🚀 How Netflix Triumphed in the Streaming Wars 🌐 After a turbulent 2022, Netflix has reclaimed its leading position in the streaming landscape. With innovative strategies like cracking down on password sharing and launching an ad-supported service, they've gained 45 million new subscribers since May 2023. 📈 Under new leadership from Greg Peters and Ted Sarandos, the company continues to evolve while maintaining strong growth—surpassing legacy studios still struggling with profitability. Despite challenges ahead—including fierce competition from platforms like Amazon and YouTube—Netflix's commitment to engaging content keeps it at the forefront of viewers' minds. From live sports events to reality shows, they’re redefining entertainment for a new era. As we move forward into this dynamic industry landscape, one thing is clear: Netflix remains a force to be reckoned with! 💪🎬 Source: https://lnkd.in/e4hC7jvY #StreamingWars #NetflixSuccess #InnovationInEntertainment

If you want to know what the future of streaming looks like, scroll through Netflix. The business imperative for following Netflix’s UI lead is reducing churn. High cancellation rates are a major burden for streamers struggling to make money, but Netflix has it figured it out better than most. While Paramount+, Peacock, Max, and Apple TV+ have monthly churn rates of about 7%, Netflix has the lowest churn rate in the industry, at less than 4%, according to Antenna, a subscription analytics company. The monthly churn rate for Disney+ and Hulu sits between 4% and 5%, but Disney would like it to be lower. Read more: https://lnkd.in/g8VSpn8V

Netflix reaffirmed its dominance of the streaming video market on Tuesday, as its mixture of live sporting events, popular returning series — and singular moments, such as a football halftime performance by Beyonce — helped attract a record number of subscribers over the holiday quarter. The company added 18.9 million subscribers in its fourth quarter to bring its total global subscriber base to nearly 302 million customers — a number that dwarfs its Hollywood streaming rivals. Netflix sought to capitalize on its galloping popularity by raising prices in the U.S., Canada, Portugal and Argentina as it spends more on programming. In the U.S., the company’s ad-supported service will cost $7.99 a month, up from $6.99, while the premium package will cost $24.99, up 9% from existing pricing. By Reuters #NetflixSubscription #NetflixPrices #StreamingServices

Netflix just bumped up their prices again, and while some are grumbling about it, it’s actually a bigger sign of what’s happening across the streaming world. Companies like Netflix are juggling how to stay profitable while keeping customers happy, and those decisions impact everything from your monthly bill to the future of content you love. What does it mean for customer loyalty? Will more people cancel, or is this just part of the cost of doing business in the streaming age? The one key here is that Netflix actually has original content and is purchasing more live content daily. #Streaming #StreamingTrends #Media

Netflix closed Q4 with impressive results that solidified its leading position in video streaming. However, there has been considerable debate regarding the upcoming subscription price increases and whether they are warranted. Our own Stefan Lederer offered his insights to Quartz on how Netflix can find the right equilibrium among pricing, content, and innovation without driving viewers away. https://okt.to/zJIXvS