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Chief Client Officer – Media for Levant countries

The Ipsos AI Monitor 2024 is a global survey of 32 countries, examining attitudes towards artificial intelligence (AI). The survey was conducted in April-May 2024 and interviewed over 23,000 adults aged 18-74 (or 16-74 in some countries). The data is weighted to reflect the demographic profile of each country's adult population. Key findings include: 🔊 67% of global respondents agree that they have a good understanding of what AI is, but only 52% know what products and services use AI. 🎙 53% are excited about AI, but 50% are also nervous about it. Excitement is highest in Asia, while skepticism is more prevalent in the Anglosphere and Europe. 📣 54% believe that AI has more benefits than drawbacks, but 41% disagree. 💲 59% think that AI will change their job in the next five years, while 36% believe it will replace their job. 📉 Younger generations, particularly Gen Z, are more likely to believe their jobs are at risk due to AI. 📈 People are split on whether AI will make the job market better (32%) or worse (30%). 🎶 There is a generally positive view of AI's potential impact on entertainment options (51% better vs. 15% worse), but concerns about its impact on the amount of disinformation on the internet (37% worse vs. 26% better). Overall, the Ipsos AI Monitor 2024 paints a complex picture of global attitudes towards AI, with both excitement and concern about its potential impacts on various aspects of people's lives.

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