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President & CEO | Marketing | Content Creator | I turn business goals into straightforward strategies that attract customers and boosts revenues

𝐋𝐚𝐲𝐨𝐟𝐟𝐬 𝐯𝐬. 𝐩𝐫𝐨𝐟𝐢𝐭𝐬: 𝐏𝐚𝐫𝐚𝐦𝐨𝐮𝐧𝐭'𝐬 𝐛𝐨𝐥𝐝 𝐩𝐚𝐫𝐚𝐝𝐨𝐱 I recently saw the headlines of Paramount Global’s announcement to lay off 15% of its U.S. workforce and write down $6 billion from its cable TV networks. This raised deep concern for the #Media, #Marketing, and #Entertainment industries. As a Marketing & Analytics professional, this volatility hits close to home as more families are switching to streaming services. These layoffs, targeting key roles in marketing, finance, and legal, are part of their strategy to merge with Skydance Media and save $500 million annually. Mergers typically streamline costs while one brand swallows the other. Despite the harshness, this situation emphasizes three vital takeaways: ➡ continual #Innovation ➡ adapting to trends ➡ and maintaining a forward-thinking approach to survive Faced tough choices like Paramount? Share your story! Follow Christopher Rubalcava from Impactful Digital Marketing

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Christopher Rubalcava

President & CEO | Marketing | Content Creator | I turn business goals into straightforward strategies that attract customers and boosts revenues

6mo

I also saw a recent interview with Matt Damon where he said the change in how we consume media has negatively affected how movies are made. The industry previously relied heavily on the 2nd revenue stream of VHS/DVD rentals. With new movies now available nearly the same day in streaming, it's eroded both the 2nd wave of revenue and movie theater sales. Many families choose to pay for the price of 1 ticket for the entire family without leaving their home instead of paying for 4 or 5 tickets at the theater. Plus snacks and concessions.

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