𝐋𝐚𝐲𝐨𝐟𝐟𝐬 𝐯𝐬. 𝐩𝐫𝐨𝐟𝐢𝐭𝐬: 𝐏𝐚𝐫𝐚𝐦𝐨𝐮𝐧𝐭'𝐬 𝐛𝐨𝐥𝐝 𝐩𝐚𝐫𝐚𝐝𝐨𝐱 I recently saw the headlines of Paramount Global’s announcement to lay off 15% of its U.S. workforce and write down $6 billion from its cable TV networks. This raised deep concern for the #Media, #Marketing, and #Entertainment industries. As a Marketing & Analytics professional, this volatility hits close to home as more families are switching to streaming services. These layoffs, targeting key roles in marketing, finance, and legal, are part of their strategy to merge with Skydance Media and save $500 million annually. Mergers typically streamline costs while one brand swallows the other. Despite the harshness, this situation emphasizes three vital takeaways: ➡ continual #Innovation ➡ adapting to trends ➡ and maintaining a forward-thinking approach to survive Faced tough choices like Paramount? Share your story! Follow Christopher Rubalcava from Impactful Digital Marketing
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Esquire Group Inc. Happy Sunday! This week, for my ART class, I read about the recent layoffs within the media and entertainment industry. It has been a tough year, with major companies like Paramount, Disney, and Warner Bros. Discovery announcing significant layoffs. As streaming becomes the dominant force, companies are adjusting to the reality of rising costs and decreased returns. This shift is leading to tough decisions—like the 2,000 layoffs at Paramount and hundreds of job cuts at Disney—as companies focus on cutting costs to maintain profitability. The root of these layoffs lies in the industry's changing dynamics. Traditional TV and cable are seeing declining revenues, while streaming platforms are struggling to break even despite heavy investments. It is interesting to see how streaming, as well as artificial intelligence, will impact jobs within the entertainment and media industry. While some creative roles may be replaced by AI, there’s also the potential for new kinds of jobs centered around AI. How the industry navigates this balance will be crucial in determining the future of work in media and entertainment. https://lnkd.in/eHYWYTE6
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Warner Bros. Discovery's decision to lay off nearly 1,000 employees amid financial turmoil is a glaring example of corporate shortsightedness. In an era where innovation and agility are paramount, why are media conglomerates still resorting to layoffs as a primary solution to their problems? David Zaslav's approach of cutting jobs and considering asset sales reflects a troubling trend in the industry: sacrificing human capital to appease shareholders. What happened to investing in talent and technology to drive growth? The analyst's call for strategic alternatives, including spinning off CNN or merging with other streamers, highlights the desperate measures being considered to salvage a faltering business model. Is this the new normal for media giants? Chopping jobs and selling off prized assets while ignoring the root causes of decline - outdated business models and a lack of innovation. It's time for a paradigm shift. Media companies must prioritize sustainable growth strategies over quick fixes. The future of the industry depends on it. Let's start a conversation: Should media companies invest more in innovation and talent rather than resorting to layoffs? How can they balance financial stability with sustainable growth? #MediaIndustry #CorporateStrategy #Innovation #Layoffs #BusinessTransformation
Warner Bros. Discovery to lay off nearly 1,000 staffers amid calls from analyst to ‘explore stategic options’
nypost.com
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This week I read an article that reflected on the layoffs that took place throughout 2024 caused by the media industry going through unprecedented events like the COVID-19 pandemic, the SAG-AFTRA strike, the WGA strike, streaming services, and the influence that artificial intelligence currently has on entertainment. The employees at Warner Bros. Discovery have been hit the hardest with multiple rounds of layoffs following the merger of Warner Bros. and Discovery Inc. This was most effected when David Zaslav, the Warner Bros. Discovery CEO, closed Newshub in New Zealand. Newshub was a TV and streaming service and the closing of this department led to more than 300 jobs being terminated. Paramount Global also reduced its employee count by 3% this year. Later in the year, Paramount Global laid off another 15% of its entire United States employees due to the financial hardships the company faces due to the changing industry. These layoffs primarily took place within the Paramount Television Studio division. These layoffs resulted from the company attempting to cut costs and prepare for the pending Skydance Media deal to run its course. This article lists the companies that laid off a significant number of employees such as the Los Angeles Times, Time Magazine, CNN, and Sports Illustrated. Yes, while these layoffs are tragic and unfortunate for the individuals who were affected, this is a sign of the entertainment industry going through a transition phase. Artificial Intelligence has been a driving force in these layoffs as more executives realize how much money they can save if they have AI-complete a task rather than a team of 10 employees. However, every day there seems to be a new headline in the news about regulations for AI in the entertainment industry. I think change is inevitable in every industry, and the consolidation that is taking place in the entertainment industry has a major impact. Over time, new jobs will open for the next generation of aspiring entertainment professionals and lead to a stabilization of the entertainment ecosystem. I am interested to see what type of jobs will be open in the future for recent college graduates looking to enter the business. Esquire Group Inc.
List Of Hollywood & Media Layoffs So Far In 2024: From Paramount To Warner Bros Discovery To CNN
https://deadline.com
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When I speak to people in and out of the media business, they all ask one question: “How did we get here?” https://lnkd.in/ei3p2TNi As we see layoffs at WBD, incoming at Paramount and then so many others, people want to know why did this happen? These are crown jewel companies with valuable IP! What I saw inside one of them was two countervailing forces: 1. The need to for stockholder satisfaction at the expense of customer satisfaction 2. The innovator’s dilemma writ large What does that mean? 1. Once streaming entered the arena, Wall Street valued Netflix at tech company multiples and encouraged legacy media to throw everything at getting into streaming and growing fast. Mergers, consolidation and more prevailed in the race to get bigger. Everyone had the data - only a few of these streamers would survive, because customers didn’t want dozens of services. They wanted 3-4. But in a rush to satisfy Wall Street, everyone got in. And when Wall Street changed their minds in 2022, the companies were left holding the bag. 2. When I started in media in 2007, we all knew streaming and digital was the future. We spent 75-80% of our time working on it. But the money that the cable bundle provided was hard to walk away from. Especially when trying to sell/merge a company. Legacy media could have and many wanted to get into streaming sooner. But it took money and time and a sharing of information company wide that could have been scary. So the end result? Everyone gets into streaming too late, trying to satisfy Wall Street, invests in content over building technology, loses focus on the consumer, loses focus on the brand and hopes for profitability. Whats the solution? Refocus. These are strong brands. Gen Z is the future. And they’ve got some attachment to the IP. But you’ve got to build a brand that works in streaming, linear, YouTube, TikTok, consumer products, theme parks and beyond. Multiple revenue streams, deeper engagement and focus on steady growth and nurturing fandom. Sound familiar? It should. It’s what Disney is doing. Universal has done it. It’s what we were trying to do before I left Warner Bros Discovery. Look at Gen Z. See how they interact with brands, how can you deepen their fandom and how can you monetize multiple touch points. Ignore Wall Street. Focus on growing vs cutting. If you look closely, you’ll see many brands doing this successfully in and outside of legacy media. Want me and talented colleagues to help? DM me. Needmore Stories is open for business and I’m #opentowork for the longer term.
Warner Bros. Discovery to Lay Off Nearly 1,000 Employees, Cuts to Max Staffers in Single Digits
https://variety.com
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Hollywood Reporter—Brutal. Paramount is implementing another round of major company-wide layoffs on Tuesday. In a memo to staff, co-CEOs George Cheeks, Brian Robbins and Chris McCarthy said that the company will undergo “phase two” of its workforce reductions today, but that by the end of the day “90 percent of these reductions will be complete.” Last month, the executives announced a sweeping plan to cut 15 percent of the company’s U.S. workforce in pursuit of $500m in cost-savings. The first round of layoffs took place shortly after that announcement, with the co-CEOs telling staff that the cuts would happen in three phases. While it is not immediately clear where Tuesday’s cuts will hit hardest, the co-CEOs wrote that “like the entire Media industry, we are working to accelerate streaming profitability while at the same time adjusting to the evolving landscape in our traditional businesses.” CBS News is among the divisions impacted, however, with the IBEW union saying in a statement that ““IBEW members have been producing CBS broadcasts since before the invention of television, and these layoffs are a hard pill to swallow.” FreeCast: "Completely Unnecessary. Its the ego cancer at the top, not willing to merge with real aggregate Big Tech because they sense a loss of Control. The operations teams are ones who make the magic happen on screen and have for almost 100 years! iTunes nor Spotify Today had this problem with the music industry. Its a damn shame. But Consumers will be enabled very soon, just days away." #NextGenStreaming #FreeCast #NoMoreAppDiving https://lnkd.in/eifVNg-Y
Paramount Begins “Phase Two” of Company-Wide Layoffs
https://www.hollywoodreporter.com
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Witnessing ongoing layoffs in the television industry is truly disheartening. It appears that more layoffs are expected at several networks in the coming months. The industry needs to stabilize by assessing their actual staffing needs and valuing the experienced workers who have dedicated the best years of their lives to these companies. It’s vital to avoid further layoffs of seasoned professionals, as their expertise is invaluable. Many talented individuals are now facing uncertainty as their retirement plans are jeopardized. Fortunately, larger non-network station groups are stepping up, offering opportunities in medium to smaller markets to some of the best professionals from major markets. For those navigating job losses, remember to approach this challenge with the same determination and confidence you had when you started your career. Network, update your resume, and leverage your experience to find new opportunities. Stay fearless and confident, remember you are an expert in your field! #YouGotThis #NetworkLayoffs #NothingCanStopYou The Wann Agency Suggestions for Job Seekers in TV: 1. Network Actively: Connect with former colleagues, industry groups, and attend virtual events to expand your professional network. 2. Update Your Resume and Portfolio: Ensure your resume highlights your experience and achievements. Create an online portfolio showcasing your best work. 3. Leverage Social Media: Use platforms like LinkedIn to share your expertise, connect with industry leaders, and search for job openings. 4. Consider Different Markets: Be open to opportunities in smaller markets or different segments of the industry that can benefit from your skills. 5. Continuous Learning: Stay updated with industry trends and consider online courses or certifications to enhance your skills. 6. Seek Professional Help: Consider career counseling or coaching to refine your job search strategy and interview skills.
Global Marketing Executive | Former VP of Marketing at Warner Bros, Turner Sports & Cartoon Network | Strategic Brand & Go To Market Execution | Social Media | Digital Marketing | B2C Marketer | #OpentoWork
When I speak to people in and out of the media business, they all ask one question: “How did we get here?” https://lnkd.in/ei3p2TNi As we see layoffs at WBD, incoming at Paramount and then so many others, people want to know why did this happen? These are crown jewel companies with valuable IP! What I saw inside one of them was two countervailing forces: 1. The need to for stockholder satisfaction at the expense of customer satisfaction 2. The innovator’s dilemma writ large What does that mean? 1. Once streaming entered the arena, Wall Street valued Netflix at tech company multiples and encouraged legacy media to throw everything at getting into streaming and growing fast. Mergers, consolidation and more prevailed in the race to get bigger. Everyone had the data - only a few of these streamers would survive, because customers didn’t want dozens of services. They wanted 3-4. But in a rush to satisfy Wall Street, everyone got in. And when Wall Street changed their minds in 2022, the companies were left holding the bag. 2. When I started in media in 2007, we all knew streaming and digital was the future. We spent 75-80% of our time working on it. But the money that the cable bundle provided was hard to walk away from. Especially when trying to sell/merge a company. Legacy media could have and many wanted to get into streaming sooner. But it took money and time and a sharing of information company wide that could have been scary. So the end result? Everyone gets into streaming too late, trying to satisfy Wall Street, invests in content over building technology, loses focus on the consumer, loses focus on the brand and hopes for profitability. Whats the solution? Refocus. These are strong brands. Gen Z is the future. And they’ve got some attachment to the IP. But you’ve got to build a brand that works in streaming, linear, YouTube, TikTok, consumer products, theme parks and beyond. Multiple revenue streams, deeper engagement and focus on steady growth and nurturing fandom. Sound familiar? It should. It’s what Disney is doing. Universal has done it. It’s what we were trying to do before I left Warner Bros Discovery. Look at Gen Z. See how they interact with brands, how can you deepen their fandom and how can you monetize multiple touch points. Ignore Wall Street. Focus on growing vs cutting. If you look closely, you’ll see many brands doing this successfully in and outside of legacy media. Want me and talented colleagues to help? DM me. Needmore Stories is open for business and I’m #opentowork for the longer term.
Warner Bros. Discovery to Lay Off Nearly 1,000 Employees, Cuts to Max Staffers in Single Digits
https://variety.com
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William (Bill) Mobley: Hollywood Reporter—Brutal. Paramount is implementing another round of major company-wide layoffs on Tuesday. In a memo to staff, co-CEOs George Cheeks, Brian Robbins and Chris McCarthy said that the company will undergo “phase two” of its workforce reductions today, but that by the end of the day “90 percent of these reductions will be complete.” Last month, the executives announced a sweeping plan to cut 15 percent of the company’s U.S. workforce in pursuit of $500m in cost-savings. The first round of layoffs took place shortly after that announcement, with the co-CEOs telling staff that the cuts would happen in three phases. While it is not immediately clear where Tuesday’s cuts will hit hardest, the co-CEOs wrote that “like the entire Media industry, we are working to accelerate streaming profitability while at the same time adjusting to the evolving landscape in our traditional businesses.” CBS News is among the divisions impacted, however, with the IBEW union saying in a statement that ““IBEW members have been producing CBS broadcasts since before the invention of television, and these layoffs are a hard pill to swallow.” FreeCast: "Completely Unnecessary. Its the ego cancer at the top, not willing to merge with real aggregate Big Tech because they sense a loss of Control. The operations teams are ones who make the magic happen on screen and have for almost 100 years! iTunes nor Spotify Today had this problem with the music industry. Its a damn shame. But Consumers will be enabled very soon, just days away." https://lnkd.in/eUp92Krx #NextGenStreaming #FreeCast #NoMoreAppDiving
Paramount Begins “Phase Two” of Company-Wide Layoffs
https://www.hollywoodreporter.com
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Insightful article from The L.A. Times (via Christian Grece), explaining U.S. layoffs, as well as the current situation of commissioning (this year compared to recent years). If there is a silver lining, it may be that Europe with its great talent, subsidies and tax rebates might benefit, as U.S. is forced to to look into collaborating with EU players. The more financing structures a country has, the better they are off now that financing plans are being restructured and anyone able to come up with capital - be it subsidies, soft loans, private equity or tax rebates - will have the upper hand.
From the LA Times: Last year, #Hollywood braved the summer of strikes. This year, a cruel mirror image has appeared: a brutal season of layoffs. The #entertainment industry is reeling from cuts at Paramount Global, which last week began a deep cost-cutting effort that is expected to eliminate 2,000 jobs, or 15% of staff, by year’s end ahead of a long-in-the-works ownership change. As part of that effort, the struggling media giant closed down Paramount Television Studios, the unit responsible for #streaming shows such as “Reacher” and “The Offer.” The workforce reduction is just another example of the full-on reset the #film and TV business is enduring in the aftermath of the streaming wars. Debt-saddled Warner Bros. Discovery targeted nearly 1,000 cuts in its latest round of downsizing. The Walt Disney Company’s #TV division last month shed 140 workers, the latest in a round of layoffs Studios used the writers’ and actors’ strikes as cover to reduce their spending after losing billions of dollars trying to catch up with Netflix . All the while, the cable TV business continued to disintegrate, like a slowly melting glacier that suddenly broke into pieces. Paramount‘s and Warner Bros. Discovery’s decisions to write down the value of their cable networks felt like an admission that the TV business had reached a point of no return, and that once formidable brands including TNT, HGTV, MTV and Comedy Central had lost relevance. Between Paramount and Warner Bros. Discovery, $15 billion in value were wiped out in a matter of days. In another major change, Warner Bros. Discovery said Friday that it would shift oversight of its networks to television studio chief Channing Dungey. It all seemed like the logical result of what Walt Disney Co. Chief Executive Bob Iger foresaw in 2015, when he sent the stocks of media companies, including Disney, plunging with comments about the challenges ahead for cable channels such as ESPN . More ominously, between his first and second terms as Disney’s CEO, he remarked that traditional TV was “marching to a distinct precipice,” and would be “pushed off.” The Times’ review of the numbers found that major entertainment companies’ commissions for traditional broadcast television, cable and streaming shows in the U.S. and Canada increased 39% to 1,013 programs in the first half of 2024, compared to the second half of 2023. The data factored in green lights from Warner Bros. Discovery, Netflix, Amazon , Disney, Apple , Paramount and Comcast (not including theatrical movies). But green light activity was still down 9.9% compared with the first half of 2023, according to Ampere Analysis data. Even more dire are comparisons with the first half of “peak TV” year 2022, when the companies commissioned 1,515 programs in the U.S. and Canada. Taking a more global view, the data also show that a large portion of the newly commissioned shows and streaming movies are being produced abroad and for less money.
What's behind Hollywood's latest wave of layoffs? The business is in reset mode
latimes.com
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https://lnkd.in/enzCP2D8 This is another big reason why the backdoor approach of mergers and acquisitions to create the appearance of profitability to get capital investment in film/TV doesn't inspire confidence in me. This process will always result in layoffs. This can be as "simple" as redundancies in positions. But Paramount is not laying off 2,000 people because of redundancies. M&A often means there's debts that need paying off, and a big contraction can help pay those off. How a company looks on the books going into a buy or a merger is also critical, with a goal of making it look as profitable as possible. In the case of Paramount, these layoffs give them a "$300 million-$400 million restructuring charge." But the most direct reason is, whoever is coming in brings their own philosophy. There are services and products they no longer want to provide, as they drill into whatever has made bank before. There's currently a stand-off between several massive entertainment companies about potential mega-mergers, and they're talked about as hopes for the industry at large. The status quo isn't good, but I'm not clasping my hands together hoping for any more of these to save us.
Paramount Global Unveils ‘Phase Two’ of Layoffs
https://variety.com
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6moI also saw a recent interview with Matt Damon where he said the change in how we consume media has negatively affected how movies are made. The industry previously relied heavily on the 2nd revenue stream of VHS/DVD rentals. With new movies now available nearly the same day in streaming, it's eroded both the 2nd wave of revenue and movie theater sales. Many families choose to pay for the price of 1 ticket for the entire family without leaving their home instead of paying for 4 or 5 tickets at the theater. Plus snacks and concessions.