Charlotte Rouse’s Post

What, you don’t use email marketing? If you rely solely on social media for reaching consumers, you might be missing out on connecting with 94M to 177M people. While only 47% of US internet users are on Instagram, and 71% are on Facebook, 92% use email. According to Porch Group Media, 99% of email users check their email daily, some up to 20 times a day. In Rhode Island, where we have amazing microbreweries, many dedicated fans struggle to stay updated on new releases and events because their favorite breweries don’t send emails, and some of their fans are not checking in on social media. These breweries are leaving beer in the tap and money on the table. Email marketing offers unique advantages like subscriber segmentation, message personalization, and automation campaigns. Interested in exploring how email marketing can benefit your beverage brand? Reach out to me to start the conversation. Let’s ensure no beer is left in the tap or wine in the warehouse!  #emailmarketing

There's a BIG difference between sending emails and email marketing. Let me explain... Many brands (and sadly most agencies) send emails to their subscribers. ❌ They build flows and forget about them. ❌ They spray and pray email campaigns to their entire audience. ❌ They drop offers everywhere, decimating their hard earned subscribers. A small number of brands and the best agencies do it a little different though. ✅ They collect relevant data from new subscribers and create journeys that are aligned with the subscriber. ✅ They build and optimise the important flows consistently. Trying new angles, timings, offers, content, social proof etc. ✅ They segment effectively, creating multiple, large pools of audiences. ✅ They send timely campaigns that delight, nurture and convert subscribers into advocates. ✅ They pay attention to the ever changing landscape of marketing and position themselves within the tide of the market Which one are you doing?

Don’t let your new product launch slip past eager customers! Email marketing is KEY 📩 But it’s all about the right strategy, timing, and consistency to make it a success! Did you know that 80% of product launches flop? That's because too many brands focus only on the product and leave the marketing until it’s too late! In the Food Marketing Club, we’ve created a step-by-step guide to launching your product through email marketing 🔥 From teaser emails to the big launch day, we’ve got you covered with proven strategies that engage your audience and boost sales. Learn how to: ➡️ Build anticipation with teaser emails ➡️ Deliver clear, engaging product announcements ➡️ Drive conversions with an irresistible launch email And that’s just the start! Our members also get ongoing support, guidance, and access to tools and resources to keep their momentum going after the launch. Join the Food Marketing Club and get insights like these, and so much more, right at your fingertips. It’s the expert marketing knowledge every food and drink brand needs to grow, without the expert price tag! Visit https://lnkd.in/eEtFRDD4 to sign up. #EmailMarketing #FoodMarketingClub #DigitalMarketingAgency #ProductLaunch #DigitalMarketingExperts

DTC brands with email marketing often struggle: 1. Overselling products; don't forget to provide value. 2. Ignoring personalization; customers love to feel special. 3. Neglecting to keep their audience engaged; consistency is key. Time to rethink your methods.

How I learned when scarcity tactics backfire Scarcity is a common tactic in marketing used to create urgency and drive quick decisions. But... It doesn't always lead to the desired results in email marketing. Here’s what I’ve learned about the limits of using scarcity: 1) If every email claims something is limited or about to disappear, the message starts to lose its urgency. Subscribers can become desensitized to these warnings, which diminishes the effectiveness of the tactic. 2) Employing scarcity too frequently can lead to questions about authenticity. If your products are always on the brink of selling out, your customers might start to doubt the truthfulness of these claims, which can harm your brand's reputation. 3) Constant pressure to act fast can frustrate your subscribers, leading to a poor customer experience. This can increase unsubscribe rates and damage long-term relationships with your audience. 4) Different markets and demographic groups react differently to scarcity. For some, especially those in higher-income brackets or those looking for luxury and exclusivity, being pushed to make quick purchases can be a turn-off. How to use scarcity strategically: ✅ Only use scarcity when it’s truly applicable, like for limited edition products or special releases. ✅ Make sure that your emails provide value beyond the urgent call to action. Educate, entertain, and engage in every message. ✅ Tailor your scarcity messages to segments that respond best to urgency, based on their previous behavior and purchase history.

DTC brands with email marketing often struggle: 1. Overselling products; don't forget to provide value. 2. Ignoring personalization; customers love to feel special. 3. Neglecting to keep their audience engaged; consistency is key. Time to rethink your methods.

DTC brands with email marketing often struggle: 1. Overselling products; don't forget to provide value. 2. Ignoring personalization; customers love to feel special. 3. Neglecting to keep their audience engaged; consistency is key. Time to rethink your methods.

📧 Email marketing is your secret ingredient this holiday season! Personalize your campaigns with segmented lists, festive themes, and exclusive offers. Let’s toast to boosted sales with direct consumer engagement. Read more here: https://zurl.co/e7LZ

1️⃣ Did you know that email marketing has an average ROI of $42 for every $1 spent? 💰 2️⃣ Over 99% of consumers check their email every day, making it a powerful channel for reaching your audience. 📬 3️⃣ Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. 🎯 Ready to supercharge your marketing strategy with the power of email? Let's get started! 💼✉️

How Food52 Used Email Marketing To Become Successful. This online kitchen and home goods retailer mastered the art of personalized emails that go beyond just selling products. By sharing curated recipes, kitchen tips, and tailored product recommendations, they built a loyal audience. Each email speaks directly to customer interests, turning casual readers into repeat buyers. Their secret? Mixing valuable content with subtle product promotion, proving that when done right, email marketing can be your brand's recipe for success! I guess you can say, they cooked🍳 #EmailMarketing #CustomerEngagement #Food52 #MarketingTips #SuccessStory #ContentMarketing #BrandLoyalty #DigitalMarketing