Colleen Finnegan’s Post

Article Alert! What to do when an interview goes off the rails: https://lnkd.in/eC7mVRem 🧐 Thrilled to stumble upon this gem of an article on LinkedIn – it's now bookmarked for future reference! One of the most rewarding aspects of my role is coaching clients for interviews. Even the most seasoned spokespeople occasionally require the support of a PR professional to navigate challenging situations. 🤔Mobility Executives: When it comes to media interviews, what level of PR support do you find most effective? Are you inclined towards a hands-off approach, prefer having a right-hand woman by your side, or do you prefer something in between? I'm eager to hear your insights and experiences in the comments below!

In media relations, mastering the art of the interview is crucial for subject matter experts. However, it can be overwhelming to remember every tip while trying to convey a message effectively. That’s where the greatest hits come in: remembering song lyrics—they often stick in your head effortlessly. In our new blog, we share a few 80s and 90s songs that can help you recall the key aspects of media training: https://ow.ly/bjVp50Tuq9R #PR #mediatraining #interviews

Follow these three tips for television interviews to make sure you're informative, natural, and captivating.

Today's PR fail. A week ago, I received a press release on behalf of an org I work with. The release explained some important news and the rep asked if I would be interested in speaking with their experts or the CEO for a story. I replied, politely, thanks but I work with the org. This morning, a follow-up email. PR person: Did you read the initial email and are you interested in speaking with some experts I could line up for you? Me: I guess you didn't read my response - I work with the org. PR person: Oh yes, I read your response. I just thought if you had plans to post any coverage, especially since you work with ___. I would be more than happy to set up an interview with the CEO or a survivor for stories you plan to write this month! Me: (not sent but I sure wanted to) Uh, I work with the CEO, I work with the org. Why the heck would I need you to set up the interviews???? #PRfail #publicrelations

The worst thing you can do in a media interview is wing it. If you go in unprepared, hoping your charm or expertise will carry you through, brace yourself for disaster. Rambling answers, deer-in-the-headlights looks, cringe-worthy gaffes - I've seen it all from executives who thought they could "handle it." But here's the thing: even the most experienced spokesperson can get tripped up by a tough question or a high-pressure situation. Media training isn't just for newbies. Before every interview, take the time to: -Revisit your key messages -Anticipate difficult questions -Practice your responses out loud -Get feedback from a trusted advisor -Be prepared for and take advantage of that last question: "Anything else you want to add?" Preparation is the key to poise and persuasion. Don't sabotage your hard-earned media opportunity. #PR #PRAgency #PRFirm #MediaRelations #PublicRelations

The worst thing you can do in a media interview is wing it. If you go in unprepared, hoping your charm or expertise will carry you through, brace yourself for disaster. Rambling answers, deer-in-the-headlights looks, cringe-worthy gaffes - I've seen it all from executives who thought they could "handle it." But here's the thing: even the most experienced spokesperson can get tripped up by a tough question or a high-pressure situation. Media training isn't just for newbies. Before every interview, take the time to: -Revisit your key messages -Anticipate difficult questions -Practice your responses out loud -Get feedback from a trusted advisor -Be prepared for and take advantage of that last question: "Anything else you want to add?" Preparation is the key to poise and persuasion. Don't sabotage your hard-earned media opportunity. #PR #PRAgency #PRFirm #MediaRelations #PublicRelations

Gaining media attention for your company is very positive for your brand image. However, being the one to speak on behalf of your team is still a daunting task for most. PR professionals are trained in this, but all of your company’s leaders should be prepared to handle interviews with the press, especially for major events and opportunities to reach out to the public. If you are asked to speak to an interviewer, it is an opportunity for your company and your professional reputation and recognition. Here are a few tips to help you get through your first encounter with the press: 🎤 Ask your interviewer questions in advance. 🎤 Practice self-awareness when you speak. 🎤 Focus on the reporter rather than the audience. 🎤 Try not to get emotional. More: https://lnkd.in/eyCG7Jca #MediaTraining #PublicRelations #InterviewTips #PressInterview #MediaRelations

One of the greatest tools in a corporate spokesperson's media interview tool chest is the ability to read the room. If you're waxing on about a topic and you're not realising the person you're talking to is no longer listening, that's on you. The cues are there. Wandering eyes. Half-hearted nods. Pointed looks and time checks. A lack of questions. Body language that signals a retreat from the conversation, such as crossed arms or a bit of squirming in their seat. It's a bad look if you have to be moved along by your PR support, and much better for a spokesperson to be able to adapt in real time. Watch & listen while you're talking. Consider that you may need to dial it back, engage the journalist with a question of your own, or pivot the conversation to something else - another element of your interview topic - that could be of interest. You don't have to be a mind reader. You just have to be present, aware, mindful. And, of course, prepared with an understanding of the journalist's audience and areas of interest. Remember - an interview is a conversation, not a speech.

By implementing these six essential tips for media training, you can empower your team to confidently navigate interviews. Read more: https://hubs.li/Q02HX6x50 Post written by Jenna Guarneri, Forbes Councils Member.

Knowing When to Say No: Should You Occasionally Decline Media Interviews? Navigating media requests can be challenging, especially during sensitive times for your company. You might wonder, “Why would I ever decline an interview?” Let’s explore a scenario that illustrates the importance of knowing when to hold back. Imagine your company is facing an internal crisis, and leadership has not yet come up with a clear strategy. As news of the situation leaks, reporters start reaching out for comments. In this case, politely declining the interview can be a smart move. Here’s why: Lack of a Defined Plan: Without a clear direction from leadership, your comments might not align with the company’s future strategy. Evolving Situations: The circumstances can change rapidly. Premature comments may lead to misinformation, which can damage your organization's credibility. Influx situations like these are clear indicators that it’s better to pause before immediately engaging with the media. Maintaining communication with your media contacts for future follow-ups is a good strategy. Other valid reasons to decline media interviews may include: Ongoing Legal Proceedings: Legal considerations can prevent you from commenting. Improper Spokesperson: If you’re not the right person to address the issue, it’s best to step back. Lack of Preparation: Being unprepared can lead to miscommunication and harm your image and reputation. Knowing when to step back can not only protect your company’s reputation but also strengthen your relationships with the media. When you do engage, you can provide insightful and informed comments that reflect your organization’s image, values and perspective. Remember, it’s okay to say no. Prioritize thoughtful communication over “hastiness”, and your media interactions will become much more effective. #MediaRelations #CrisisCommunication #PublicRelations #MediaStrategy #BusinessCommunication #PRfirm #PRservices