Casey Hurbis’ Post

October is here & we're diving headfirst into Q4! 🍂 The cannabis industry doesn’t slow down this time of year — in fact, it’s heating up! 🔥 Whether it’s planning for spooky season promotions or gearing up for holiday campaigns & events, there’s a lot of strategies in the works. As we enter Q4, I’m focusing on: •Fine-tuning product launches to maximize end-of-year sales •Creating high-engagement campaigns that resonate with the fall & holiday vibe •Strengthening relationships with dispensaries to ensure our brand stands out on the shelves What’s your approach to finishing the year strong? 💪🏾

🚗 ⛽️ Proud to Drive Innovation in Brand Awareness in St Helens & Runcorn 🚗 ⛽️ I’m excited to share a unique initiative I’ve been working on: advertising Brsk at local petrol station fuel pumps! ⛽✨ This campaign is running at Morrisons - Boundary Road - St Helens !! 💥 Fuel pump advertising is a fantastic way to get our brand in front of people when they’re out and about. This approach allows us to: ✅ Maximize Visibility: Capture attention during those valuable few minutes at the pump. ✅ Reach a Local Audience: Engage with thousands of drivers and passengers in key locations. ✅ Innovate Our Marketing Strategy: Think outside the box and explore new channels for brand exposure. Seeing Brsk out in the community is a reminder that great brand awareness can happen anywhere—and I’m proud to be a part of it. Next time you fill up, keep an eye out for Brsk and if you see it, snap a photo and tag me. I’d love to know what you think! More locations added for November 👀 Brsk #MarketingInnovation #FuelPumpAdvertising #OutOfHomeAdvertising #BrandAwareness #LocalAdvertising T4 Local

Great leaders are defined by their commitment to prioritizing people. They focus on investing in individuals, developing skills, and fostering a positive culture before emphasizing technical abilities and metrics. Gabe Sauceda

Some great strategic thinking from the teams at Menulog, Thinkerbell, and UM Australia, cheekily tying into an unexpected cultural moment. Well done for turning this around so quickly! This is a perfect example of how the agility of digital outdoor formats can, in a moments notice, enable brands to be dynamic in their messaging!

We’re thrilled to announce Anselmo Ramos as the Global Chair for the 2025 ANDY Awards! A true trailblazer in the industry, Anselmo has always embraced bravery and bold risks, continuously challenging the status quo and redefining the advertising landscape. His approach perfectly aligns with The ANDYs’ commitment to celebrating ambition, innovation, and pushing creative boundaries. This year, we also celebrate the introduction of ADLOC, a new benchmark that sets a higher standard for creativity in advertising. Anselmo’s fearless commitment to innovation makes him the perfect leader to guide us into this exciting new chapter. "The advertising industry has long been missing its own version of the EGOT. With ADLOC, we're finally giving industry talent a new bar to strive for and measure themselves against. We're excited to see how this new benchmark inspires the next generation of creative minds."– Anselmo Ramos, GUT Founder & Creative Chairman Anselmo’s leadership embodies the spirit of The ANDYs—where bravery, collaboration, and the courage to push boundaries are celebrated. We look forward to seeing how his vision inspires us all to reach new heights in creativity.

the best way to bridge political divides, make people consider different points of view, etc. - make them watch this ad. did it increase sales in the short term? probably. maybe not as much as a price promo though. should the price promo have been executed instead and the hassle of making this avoided?

I have seen this disconnect far too many times. Good and effective partnership has to be intentioned for sales and marketing to yield their best results. Organizations definitely get by with a siloed approach to growth but I doubt that “getting by” is ever really the goal….If you’ve already invested in the people to support your growth, double down and invest in the structure and process required for sales and marketing to function as a unified growth team.

Last week I posted about my new consulting role and so happy to hear from so many people in and out of my network. As a past buyer and client of Tradable Bits while at LEARFIELD, I can attest to its unique ability to deliver great things for clients and drive revenue as we did it!

🌟 Proud of Our Future Leaders!🌟 I am thrilled to share the amazing work done by my talented student Aarish, who recently explored the evolution of Rolex branding and print media campaigns. Her insightful analysis highlights key learnings that resonate deeply within the world of advertising. 🔑 Key Insights: 1. Brand Consistency: Building a recognizable identity is essential for fostering trust. 2. Adaptation to Trends:Keeping up with evolving design trends keeps brands fresh and relevant. 3. Cultural Relevance: Effective branding resonates with diverse generations by reflecting the cultural and social context of its times. 4. Innovation: Embracing modern design elements and new ideas allows brands to stand out. 5. Competitive Differentiation:A strong visual identity is crucial in a competitive marketplace. This is a reminder that every project is a stepping stone toward mastery. Let’s continue to support one another and strive for excellence as we learn and grow in this dynamic field! I'm excited to see where your creativity and insights will take you next. 🚀 #ProudMentor #FutureLeaders #Motivation #Advertising #Marketing #Branding #StudentSuccess #Innovation

‼️ PROMOTION ALERT‼️ We are proud to announce Katelyn's promotion to Supervising Agent!! You never know what type of day you will have but you will always have the lesson to learn from it. #HardWorkPaysOff #DevelopingLeaders #jonesmitchellagencies #GlobeLifeLifeStyle #Promotion