Carlos Horno Santacruz’s Post

💡 𝗩𝗲𝗿𝘁𝗶𝗰𝗮𝗹 𝗦𝗮𝗮𝗦 𝗶𝘀 𝗕𝗶𝗴𝗴𝗲𝗿 & 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗧𝗵𝗮𝗻 𝗘𝘃𝗲𝗿 – 𝗧𝗵𝗲 𝗧𝗶𝗺𝗲 𝗶𝘀 𝗡𝗢𝗪! 💡 For years, #VCs underestimated #Vertical #SaaS due to market size concerns. But here’s what they missed—and why NOW is the moment: 1️⃣ 𝙃𝙞𝙜𝙝𝙚𝙧 𝙈𝙖𝙧𝙠𝙚𝙩 𝙎𝙝𝙖𝙧𝙚 📊 • Vertical SaaS faces less competition, allowing companies to dominate their niche markets. 2️⃣ 𝙀𝙫𝙚𝙧-𝙄𝙣𝙘𝙧𝙚𝙖𝙨𝙞𝙣𝙜 𝘼𝙍𝙋𝘼𝙨 💸 • From a single product entry point to a multiproduct strategy, Vertical SaaS companies continually add new features and revenue streams, driving growth. 🔥 𝙏𝙝𝙖𝙣𝙠𝙨 𝙩𝙤 𝘼𝙋𝙄 𝘼𝙙𝙤𝙥𝙩𝙞𝙤𝙣 & 𝙋𝙎𝘿2 𝘿𝙞𝙧𝙚𝙘𝙩𝙞𝙫𝙚 🔥 • #API #integration now allows seamless connections with partners and marketplaces, while the #PSD2 directive has unlocked new possibilities in embedded finance, enabling Vertical SaaS to take over the point of sale (POS) market. 📈 Just like Clio - Cloud-Based Legal Technology Toast ServiceTitan or Shopify , which evolved from simple practice management software into a full industry operating system, #Vertical #SaaS is conquering markets by #embedding #finance directly into their solutions! Dealcar is becoming the operational system for the used car market ⭐️ Sergio Guisado Villanueva #VerticalSaaS #EmbeddedFinance #APIAdoption #PSD2 #POS #Fintech #Growth https://lnkd.in/dDB9wa4P

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