Canadian Generic Pharmaceutical Association’s Post

Q&A with Michel Robidoux of Sandoz Canada CGPA: You’re the Vice-Chair of the CGPA. What’s the most important part of your job? Michel: Making patient care more affordable across the country. Generic medication is as safe and effective as the brand-name versions, but costs significantly less. In fact, some of the most prescribed generic medicines come with a price tag that's 90% lower than the same brand-name medication. That means 10 different patients can be treated for the same cost treating just one patient with the brand-name version, so our work has huge impact on both affordability and access to care. CGPA: And you’re also the President and General Manager of Sandoz Canada, which is headquartered in Quebec. How important is the generic pharmaceutical industry to your province? Michel: Extremely important. The industry employs thousands of Quebecers in life-sciences, technology and manufacturing jobs. These are the kinds of jobs that support our communities and stimulate our economy. CGPA: In our last interview with your colleague, Michael B. Sine, we talked about the fact that Ontario would save more than $409 million dollars if it increased its use of generics by only 1%. How much would Quebec save if it did the same thing? Michel: Next to Ontario, Quebec would stand to save the most by increasing its use of generics. A 1% increase alone would translate to $284 million in savings. Overall, the majority of Quebecers understand the importance of generics and are committed to supporting the industry. In fact, 79% of all prescriptions in Quebec are filled with generic medications—that’s more than any other province in the country. CGPA: Sounds like the rest of Canada could learn a thing or two from the people of Quebec. Michel: Of course! After all, we do have the best food, the best nightlife and the best hockey team. CGPA: I’m sure there are a lot of Toronto Maple Leafs fans who would disagree. Michel: We are all Canadian after all…so let's bring the Cup back to Canada.

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