Byron Fish’s Post

𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐓𝐕 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 Alon Raz, our CEO, joined us at the Future of TV Advertising conference in London. The industry is buzzing about the data gap in linear TV, and for good reason. Marketers need more insights to measure the impact of their TV campaigns. Our product is designed to bridge that gap, providing marketers with the data they need to optimize their campaigns. It was a fantastic two days filled with insightful discussions and valuable connections. #futad #tvadvertising #data #marketing

Blog | One of our measurement partners, Innovid, just published “The Future of Converged TV is Now.” Based on a survey of senior #marketing, #media, and #advertising executives, this excellent paper dives into how advertisers are using the various media channels today, how they expect to shift dollars going forward, and key challenges.

Prediction: once marketers have fully weaned off of cookie tracking, #ctv is going to SOAR. On that note, signed up for our CTV with tvScientific and Rockerbox yet? There’s still time to learn everything you need to know to get ahead of the CTV game. Tune in on May 21 at 2 pm ET to learn “How CTV Boosts Performance Throughout the Funnel.” Register today. ➡️ bit.ly/3QxZ1qM

Happening TOMORROW! Log on with WIRe and the Netquest team to uncover the impact of TV ads on behavior via a recent study performed in the Mexican market. Their findings will offer intriguing glimpses into the complexities of advertising effectiveness. Learn more and register: https://bit.ly/4468ZWd #WomeninResearch #MRX #MarketResearch #ConsumerBehavior #Advertising

Soft upfront market in line with ratings erosion and continued shift to digital/programmatic which is forecasted to be 4.9%-6% higher YOY. Will be interesting to see 1) Megatech + Media guide during earnings later this month 2) Ad forecasts pricing in future rate cuts and 3) Scattermarket competitiveness post election. Think moving into 2025 flexibility will be key combined with finding the right balance between mass media 1 to many and targeted tactics 1 to1. #advertising #programmatic #ctv #tv https://lnkd.in/eZiagKcN

The following media channels experienced their strongest month of US ad spend investment in February 2024, tracking all the way back to 2017: 1️⃣ Display 2️⃣ Digital Video 3️⃣ Digital Audio 4️⃣ Search Meanwhile, linear TV, the largest media channel, declined 7 percent year over year, hitting a historical low. #MediaChannels #MediaChannels2024 #DigitalMedia #TraditionalMedia #LinearTV #AdSpend #AdSpend2024 #GuidelineData #MediaIntelligence

FYI: Global retail media spend forecast to overtake linear TV next year, and other latest stats (Marketing Week): By Niamh Carroll. Global investment in retail media is expected to pull level with linear TV spend this year, before overtaking it in 2025, according to the latest WARC global ad spend forecast. This equalising of spend comes despite a forecast increase in linear TV ad investment this year of 1.9%. This is being driven […] #DOOH #digitalbillboards #digitalsignage

🌍 📺 The world of endless media options. The top trends that help brands succeed on TV in 2025 - https://lnkd.in/d97ap3-K 📈 AI-powered tools, data-driven marketing, CTV ads for small and regional businesses, and the continued relevance of linear TV despite its decline. Let's discuss what will shape the market this year.

Discover how passive linear TV measurement is revolutionizing advertising effectiveness in Scott Edmondson's latest blog. This innovative approach captures actual TV ad exposure data without relying on self-reported viewing habits, providing a more accurate foundation for measuring brand lift. Accurate exposure data enhances brand lift measurement, leading to better awareness, perception, and intent outcomes. Dive into Scott's blog to explore how you can transform your brand lift results today! https://lnkd.in/gbW2rz5J #TVMeasurement #brandlift #Dynata

There isn't a one-size-fits-all solution for TV attribution. That's partly because TV drives both immediate sales and long-term awareness. And exactly what that looks like is different for every business. Which is why custom measurement solutions with multiple models are so, so important. Recently, Angela Voss and Jordan Rossler joined Ad Age to discuss TV attribution best practices... and how marketers can make sure they're understanding TV's full impact on their business. Full video linked in the comments. 👇 #Measurement #Attribution #Data