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Excited to be part of this important conversation on how Mainland Chinese Expats are shaping the future of brands in Hong Kong. Grateful to EternityX for hosting this event - and looking forward to sharing key insights and collaborating with industry leaders to unlock new opportunities 🌟 #EternityX #ChineseExpats #MarketTrends #BusinessGrowth #Innovation #DJMConsulting #

If you work in the media industry, have you ever wondered how to manage Singapore's evolving media landscape effectively? If so, our Managing Director, Madina Kalyayeva, will host a media panel discussion at Mandala Club on 24 April 2024. The theme: Navigating the New Frontiers: How to Manage the Evolving Media Landscape in Singapore Effectively". She, along with 3 panellists, Janice Sim from Vogue Singapore, Rahat Kapur from Campaign Asia, and Bettina von Schlippe from RSVP, will be discussing: → Major global media developments and specific trends in Singapore's media landscape. → The importance of localised content production. → PR landscape's evolution to more than just Media Relations. At Tilt, we offer actionable insights, share best practices, and provide strategic approaches to help everyone succeed in this media environment. If you're trying to carve a niche in this dynamic media landscape, reach out for a chat. #TiltSG

In a recent interview with China Advertising magazine, Milton Liao, GroupM Client President of South China & Head of GroupM GBA and Outbound Business, shared his perspectives on Chinese brands' overseas expansion. He highlighted how Chinese brands are evolving from price-driven competition to building premium brand value, supported by the nation's growing economic strength and cultural confidence. Looking ahead to 2025-2026, Liao identifies this period as a pivotal moment for Chinese brands' global expansion, emphasizing the importance of market-specific strategies and leveraging AI-driven data insights for precise market positioning. Through GroupM's global network and technological capabilities, brands can develop tailored communication strategies that resonate with local markets while maintaining their core brand values. #GroupMChina

Media Exposure Yields Business Results in Korea 🇰🇷 The principal partners of member agencies at Global Communication Partners continue to share their views and insights about the challenging communication landscape in this ongoing series of interviews. Each consultancy speaks about the opportunities and challenges in their home country and this week’s interview is with Carol HJ Park, Co-CEO and Partner at Access Communication & Consulting Co., Ltd. in #Korea. 🎯 Key Points from the Video: 🌍 In today’s interconnected world, effective communication with stakeholders is crucial for business success, especially for foreign financial companies venturing into the Korean market. 🗣️ Communicating with Stakeholders Our clients, predominantly foreign multinational companies, are increasingly recognizing the need to not only gain exposure in Korean media but also understand how to communicate effectively with their array of stakeholders in the Korean market. 📰 Understanding the Korean Media Landscape  Building strong relationships with the media is essential. It’s not just about getting used to the media dynamics, but also about creating engaging and meaningful connections. ✅ Dos and Don'ts for Clients Clients must craft a strategic message tailored to their business nature, ensuring it resonates with their stakeholders in the Korean market. 💼 Active Financial Clients in Korea  There's a significant demand for media exposure in Korea to showcase thought leadership and capabilities. This helps potential clients understand the expertise of asset managers and how well they can manage outsourced assets. 💡 Embracing these strategies can lead to substantial business results in Korea. Let’s continue to build bridges and create impactful communications! #BusinessStrategy #MediaRelations #KoreanMarket #StakeholderEngagement #ThoughtLeadership Susie Bell, Honner, CMM-MEXICO, Shan Communicates, Charles Barker Corporate Communications, Lansons | Team Farner, Honner, Whyte Corporate Affairs, Adfactors PR, Creative Consulting Group – A Redhill Company, Twister communications group, Insight Discovery, Bellier Communication, Walker Sands, Farner | Team Farner Steve Hays Eva Murphy (née Blesinger), CIR Martin Mosbacher Clare Parsons Alexandre Daudin Arwa Husain Edwin-Roland Nabbe Paget Langford-Holt Emmanuel Goedseels Marie Huyghe Aniket Thakur Julio Madrazo Andrew Cross Sovina Taneja Jesa Mae Amparo Roanne Argyle Daniel Tisch, APR, FCPRS, ICD.D, Argyle Nigel Sillitoe Insight Discovery, Urs Knapp, Farner | Team Farner

In the second episode of "Next Heights", Mindshare China's Content+ team shares their stories, showcasing the love and innovation that drive them as advertising professionals. With strong curiosity and a passion for youth culture, they infuse their content creation with emotion and meaning, helping brands find their place in the surging waves of culture. When the first domestically produced AAA game, Black Myth: Wukong, took the world by storm, the Content+ team—who successfully orchestrated the game's global outreach across nine languages—did not rest on their laurels at the peak of success. Just as in gaming, where each level presents new challenges and every victory signifies growth, the Content+ team embodies a spirit that embraces continuous advancement. If we compare a career to a game, this group of creative players exemplifies the spirit of "never stopping climbing," continually unlocking their own "next heights" through sharp insight and practical action. Watch it here: https://loom.ly/jM5hrJ0 #GroupMChina #NextHeights

"In a rapidly changing world, it’s easy to feel overwhelmed, especially when the pace of change is constant and unpredictable. Fortunately, I have a secret weapon when facing uncertainty: my love for humanity." Our trailblazing Taiwan CCO, Li Chun, Alice Chou, recently opened up about her journey as a creative leader and the evolution of Taiwan's advertising landscape! 🔗 Read the full story here: https://lnkd.in/ee5fNRXw dentsu #DentsuCreative

Consumers are drawn to maximalism as it allows them to freely express different aspects of themselves. At the same time, there is also a shift towards the celebration of heritage, which consumers believe is a crucial part of their identity. As such, brands need to embrace this shift, especially in a diverse region like Asia Pacific. Is maximalism an escape from reality? What else can brands learn from maximalism? Angela Verita Lin, Senior Strategy Manager, OMD Singapore dives into this topic as part of the Omnicom Media Group Asia Pacific 2025 Trends Series. Watch the full discussion below! ⬇️ To access the full report, please contact Nina Fedorczuk and Anna Lissa Bantigue at [email protected]. If you are an existing OMG client, please contact your business leads. #Maximalism

Consumers are drawn to maximalism as it allows them to freely express different aspects of themselves. At the same time, there is also a shift towards the celebration of heritage, which consumers believe is a crucial part of their identity. As such, brands need to embrace this shift, especially in a diverse region like Asia Pacific. Tom Corne, Regional Business Director, PHD Singapore explains how maximalism manifest as a rejection of the average and what brands can learn from it.   Check out the latest video in the Omnicom Media Group Asia Pacific 2025 Trends Series below ! ⬇️   To access the full report, please contact Nina Fedorczuk and Anna Lissa Bantigue at [email protected]. If you are an existing OMG client, please contact your business leads. #PHDIntelligenceConnected

🌍 The Central Asia & CIS region offers vast opportunities; however, to effectively engage with audiences, brands must strategically navigate each individual market's distinct characteristics and media landscapes. With great cultural diversity and unique languages, brands need to move beyond stereotypes and embrace local nuances. Discover why understanding cultural specifics and media consumption patterns, and partnering with local experts are key to successful brand strategies in these dynamic markets. Dive into our full interview to explore more insights on leveraging these markets effectively. 👉 Read the full article➡️ https://lnkd.in/dP4fCVkB #ActionCentralAsiaCIS #MeaningfulConnections #CentralAsia #CIS #MarketingTrends #CulturalUnderstanding #BrandStrategy

Meet Gary Chi, IAA President, Chinese Taipei Chapter 1. What do you do? As the CEO of Dentsu Creative & Isobar Taiwan, I lead our teams in creating innovative and data-driven solutions that connect brands with consumers in impactful ways. At Dentsu, we believe in "Innovating to Impact" — using creativity and technology to drive meaningful change for businesses, society, and the environment. In addition to my professional role, I am proud to serve as the President of the IAA Chinese Taipei Chapter, where I work to promote global collaboration and industry best practices. 2. Why did you join IAA? I joined the IAA because I believe in the power of a connected global community. The IAA enables professionals from all corners of the world to share insights, learn from one another, and collectively raise the standards of our industry. As a member, I am proud to contribute to a network that fosters global impact and innovation. 3. Which value of the IAA is closest to your heart and why? Sustainability is the value I hold closest to my heart. As marketing professionals, we have the responsibility to help brands grow in a way that positively impacts society and the environment. At Dentsu, we strive to create work that not only drives business success but also benefits the world at large. The IAA's commitment to fostering sustainable business practices is crucial to ensuring that our industry remains a force for good. 4. What is your favorite example of IAA serving the marketing communications community? One of my favorite examples is the IAA World Congress, which I had the privilege of attending to promote DigiAsia 2024 in Penang this year. It was an incredible learning experience, bringing together industry leaders from around the world to reflect on the core values of the IAA: innovation, collaboration, and sustainability. The Congress is a true testament to the IAA’s role in uniting the global marketing community and driving forward progress for our industry. #IAA #creativity #collaboration #internationality #sustainability #Advocacy #diversityandinclusion International Advertising Association Gary Chi