Business of Speed by Vincenzo Landino reposted this
Lewis + Ferrari = Ferris. It all makes sense now. Lewis Hamilton had been teasing "Ferris," and the payoff was awesome. One of Lewis favorite films features one of cinema's most iconic Ferrari scenes, so he remade it with Ed Norton. The content from Lewis move to Scuderia Ferrari has shown off the best of brand content partnerships and storytelling. It's something to keep an eye on all season. #sportsbiz #F1 #content Formula 1
when dreams come true.
Vlad Ugarov
2h
He’s having so much fun now!
Energy,D&I, Sustainability and Yacht Lawyer⛵️/DEI/Member of Governing Board of the Polish Committee of the World Energy Council 💫 /co-creator of the program for women „Energy is a woman”/in love with Motorsport 🏎️
1hLewis’ move to Ferrari was already a seismic moment in F1, but the way it’s been unveiled? Pure brilliance. Tapping into cinematic nostalgia with Ferris Bueller’s Day Off while seamlessly integrating Ferrari’s legendary status—it’s marketing, branding, and passion intertwined. More than just a driver switch, this is a masterclass in narrative-building. If this is just the beginning, the season ahead is going to be fascinating both on and off the track. 🔥🏎️ #Ferris #LewisXFerrari #RacingAndStorytelling