Builders Club’s Post

On Running | Soft Wins We had the pleasure of working with On again, this time for their SS25 Soft Wins campaign, introducing the Cloudsurfer 2 trainer. Showcasing the softness of their innovative CloudTec Phase cushioning, we approached the campaign in an explorative way to reflect how On approaches their product development. We played around with various soft materials and created our own scientific experiments in the virtual world to end up at the final look. Direction, Production and 3D Motion & Design by Builders Club. Thank you to the On Running team for this fun project; Zsófia Nemes, Matt Tucker plus many more! Composer - Chris Banks More info on our site! https://lnkd.in/egsJKHb4 #buildersclub #creative #cgi #3d #campaign #advertising #design #on #onrunning #running #sportswear #softwins