Bryan Lipiner’s Post

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Senior Manager of Social Media and Content Marketing at Babson College | Social Media Consultant

Crumbl releases new cookie flavors at 8 p.m. on Sunday nights. Fans of the brand are well aware and make it a point to check in at that time. Pretty genius #marketing. There are parallels here to creating powerful content. Let me explain. When you’re regularly putting out something new and fascinating, and maintaining a cadence of doing so, you keep your audience captivated. They don’t know what’s coming next. And as such, interest on their end with your brand rises. #socialmediamarketing #contentmarketing #socialmediaconsultant

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