Brian Rosen’s Post

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Tiger 21/ YPO Gold - 2x Exited Beverage Founder - Chairman of InvestBev, - Over $1.8B in Alcohol Sold LTD - Investor in over 50 Beverage Brands *Personal page expressing personal views

Things like unique pricing deals benefiting big stores have been happening for decades. They often win through end-of-month and end-of-year rebates, which are built into shelf prices to offer consumers lower prices. This practice is common across the USA. It's time to level the playing field for small stores and independent brands that have long been victims of this disparity. #Retail #SmallBusiness #LevelingThePlayingField InvestBev

Jordon V.

Revenue Growth Catalyst | Strategic Marketing & Sales Leader | Data-Driven Brand Architect | Client Relationship Builder

9mo

Brian Rosen You make an excellent point about pricing strategies. However, it’s crucial to understand how large retailers use these tactics to their advantage. They draw consumers in with competitive pricing and deals, often funded by end-of-month and end-of-year rebates. Once inside, customers are guided towards the retailer’s private label brands, which yield higher margins and are often indistinguishable from other products. This dual approach not only attracts shoppers but also maximizes profitability through their own brands. Addressing this imbalance is essential to creating a fairer market for small stores and independent brands.

Wyn Vida

Senior Market Manager

9mo

I really would love to see the end of pay to play in general - both off and on premise. It’s ridiculous that in states such as Texas - only the bigger brands are able to get menus at certain restaurants. This isn’t due to product loyalty, it’s the amount of money the brand is providing in order to appear in print. Smaller businesses don’t have that kind of coin to toss around in any which direction.

Benjamin G.

CEO at Winehub.io - Building the fastest growing alcohol DTC plugin for Shopify merchants | Winehub.io

9mo

Make a start on picking apart the 3 tier system whilst they’re at it! For a commerce first country, legislature sure does punish consumers and businesses more than any other jurisdiction we trade with our DTC platform Winehub Commerce.

Thomas Reynolds

NOFOMO we put the party in the bottle.

9mo

Yes, I agree. There should also be self distribution until you hit 500 cases per month. It's unfortunate but big distribution will not even return emails or calls. Then bigger liquor stores won't give you a shot because you use a smaller distribution company. Totally stacked against the small new brands.

Drea Gunness-Groeschel

CEO | Brand Builder | Thought Leader | Speaker

9mo

Thank you for sharing. It will be interesting to see if there will be real actionable change resulting in a more equal resolve for independent retailers.

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Travis Goodwin

President @ Luv Beverage Apple farmer,Juiceman supporting small growers and Processors

9mo

This is politically motived sad day in this country when we weaponize our justice system. If there should be any investigation it should be into OlCC or any other state run mob controlling allocations.

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Michael Cowan

Managing Partner | FMCG Strategy & Growth Consulting | NPD | GTM | Business Processes & Capability 🥷🏼

9mo

It’s common across the world. It’s a ‘pay to play’ dynamic that all brands must adhere to.

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Shane Lohman

Driving Beverage Brand Success | From Concept to Market Leader

9mo

Brian RosenI I do agree that this common practice is unfair to smaller stores and independent brands, and I've found myself thinking about the topic of fairness in business a lot lately. Is there a balance between hard won benefits that come with success and scale, and giving smaller businesses a fair shot?

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Lindsay Held

Co-Founder @ ReserveBar | Upscale E-commerce Destination

9mo

This should be an interesting case.

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Eric Cronert

Connecting people with food and people with each other

9mo

Thanks for sharing. Very insightful. Hope we soon get a level playing field for small brands like QURI Vodka

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