Bo Sacks’ Post

Any Instagram-focused digital marketers have insights on conversion rates associated with broadcast channels? Has it been helpful in terms of lift or have you found it to be limited to the awareness and outreach stage? I haven't found any meaningful case studies on the use of broadcast channels. But maybe that means I need to research and write one for my business journal! #InstagramMarketing #SocialMediaMarketing #DigitalStrategies

Media Fact 315 WARC #GEISTEreport2025 suggests the constant stream of negative #news is driving global citizens towards more upbeat content that is less emotionally distressing. There are critical implications for #advertising concepts and #media placement.

🎁 Give Your Business the Gift of Local Advertising this Holiday Season! Our community magazines allow you the ease of connecting with local, influential residents every month! AND enjoy a FREE ad upgrade for up to 4 months when you market with us in 2025. Let's chat! 🎁 Best Version Media #LocalBusinesses #OkaloosaCounty #LocalAdvertising

I was honored to share some thoughts about seniors as a valuable consumer segment that marketers should consider on Advertising Champions with Tony Stanol. Here's the link to the interview. if you are interested! https://lnkd.in/gv9c_AY9   

Three types of media..........

Today's all-new Cog Blog on how a simple example based on newspaper audiences illustrates many of the issues faced within today's media planning and buying business. Or should that be media buying and planning business?

Breaking through in 2025: New rules for media and influence. Praytell and YouGov asked U.S. audiences where they get their news and who they actually trust. Spoiler: It’s not who you think. The findings could and should rewrite your playbook — now. https://lnkd.in/gja8dnU3 #partnercontent #2025 #mediainfluence

Congratulations to the winners of Best Local Website! Sponsored by Newspack, this award recognizes the best all-around local media websites. Large media companies (more than 15 media brands such as TV stations or newspapers) 1st Place - Richmond Times-Dispatch - richmond.com Judge's comments: This is an organization that is truly leveraging ominchannel customer engagement and creating relevance and impact in through platforms that are reaching audiences everywhere they are. It's incredibly impressive to see how The Times-Dispatch dived in head first to create a studio with the tech and talent capabilities to compete with broadcast outlets anywhere. This is a modela and an organization to follow. 2nd Place - Cox Media Group - WSB-TV www.wsbtv.com Small-medium companies (15 or fewer media brands such as TV stations or newspapers) 1st Place - PublicSource - https://lnkd.in/gEPP9S2k Judge's comments: A refreshing entry focused not only on the growth metrics (time on site, number of pageviews and revenue), but on partnership and collaboration in storytelling and community impact, which is what local journalism is all about. I particularly loved reading that Public Source holds a core value of "collaboration for the common good,"and that they demonstrated significant partnerships in the last year. This is the model that wins at the end of the day. 2nd Place- Georges Media Group (NOLA.com) https://www.nola.com/ 3rd Place - The Dallas Weekly dallasweekly.com

Are you a news junkie? How many times a day do you check? It turns out 11% of Americans are exclusively news junkies. 📰 They don’t follow sports or entertainment and, in the words of Mark Penn “you can’t reach them with your Super Bowl ad”. 📺 Talk about unduplicated incremental reach 🤩 so how do you reach them?…. Advertising in real NEWS! Check out the full Stagwell study results below 👇 (Wish this booklet came as a PDF) https://lnkd.in/eC5k5zb3

Unsure of where to start? Voguish Media Consultants can help you conceptualize your perfect media strategy and put it into action. Let’s get started today! VoguishMedia.com