Blackbird’s Post

Name: Blackbird on LinkedIn: #wildhearts
Uploaded: 2024-11-21T21:45:01.611Z
Duration: 1 min 48 s
Channel: Blackbird

Blackbird

59,941 followers

A pivotal piece of advice—"You need to get some revenue"—transformed a product-obsessed company into a revenue-driven success story. This mindset shift propelled Instant from $0 to $1M ARR in just six months, proving the power of focus and clear priorities. Tune into this week's episode of Wild Hearts with Mason Yates to hear the insights of Liam Millward, Co-founder and CEO of Instant and his journey from rejection to new heights in breakneck speed. #WildHearts Niki Scevak Max Meyer Michael Tolo

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But the one thing Michael came into this call and he said, Liam, why, why are you better than fast? And I was like, we're not fast, we're instant. And he reached out to me two weeks. Then we, we raised the, you know, 2.2 mil from, from Blackbird in, in kind of precede funding and we're off. And we, then we got our first customers. And so we started opening these gates really quickly. You know, we were really proud of the product. We continue to improve the product. We were very product obsessed. And then it got to about June last year. Willing myself rocked up to to a lunch with Nikki Shevak and and Max and we were super proud of the product. We had incredible customers and Nikki's like, yeah, I mean great, awesome product. And it got to about, you know, about an hour in by this point and I needed to run and Nikki said, look, I've got one piece of advice for you guys. You really need to get some revenue. And that was just like a snap moment for me where I went. We are we are way too product obsessed. In the sense that we're that we're not focusing on how to build product that actually increases revenue for our merchants and our customers and increases revenue for instant. And we had all these different goals. Let's get this many users, this many customers, this much revenue. There's a million different goals. No one knew what they were working towards. And we completely reach, you know, has shifted the mindset of the company overnight towards being completely revenue obsessed. We had One North Star, which was. Gene, by this point, how do we get to $1,000,000 in revenue by December and how much revenue where you at? We're basically at 0. And so we went from $0.00 in revenue to a million AR by by December.

Blackbird

💚 Apple: https://podcasts.apple.com/au/podcast/wild-hearts/id1645936896 💚 Spotify: https://open.spotify.com/show/4xiZ9bttbLDWhS9HDX03S3?si=sQJ5tJ9BTIiqQREEHvzczQ

Ivan Kaye

Director at BSI Finance - where we will connect you to money! Connect with me on #referron - and I will refer you to my network

Focus on #arr become revenue obsessed - get to $1m arr

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