Billy Cina - NO spamming -’s Post

Could you guess the word first? Got it? Awesome! 💡 Now, Let's chat a bit! 👀 Designing the perfect RevOps compensation plan is no small feat, but deploying an effective attribution model can be just as tricky. At GrowthSpree, we’re all too familiar with the challenges of multi-touch attribution in B2B marketing. It’s a hot topic, and we often debate the best approaches, critiquing traditional methods for more straightforward yet frequently problematic alternatives. So why do so many attribution implementations fail? 🤔 The answer is straightforward: stakeholders aren’t on the same page. Misaligned expectations and misunderstandings about what attribution can do often cause efforts to fizzle out before they even start. This is why it’s essential to treat attribution as a cross-functional project involving marketing, sales, and executive teams right from the beginning. At GrowthSpree, we champion a realistic approach to attribution. While no model is flawless, when properly understood and applied, multi-touch attribution can offer deep insights into your marketing effectiveness. 😎 The key is communication and alignment among all stakeholders. By setting clear expectations and fostering collaboration, you can sidestep common pitfalls and leverage attribution to make smarter business decisions. Attribution isn’t about finding a perfect solution; it’s about gaining valuable insights and continuously improving your strategies. Let’s embrace the journey of discovery together, using data to drive growth and innovation. ✨ #revops #saas #saasmarketing #marketingquiz #growthspree #marketingagency #b2b

Why SaaS companies are rethinking capture intent in 2024, and you should too. If your ideal customer has to Google your product category ("best email marketing tool," "top CRM for startups"), you've already lost. Why are they searching in the first place? Because nobody bothered to talk to them before they were ready to buy. We've become so focused on capturing existing demand that we've forgotten how to create it. The most successful SaaS brands aren't discovered through frantic last-minute searches. They're known. Their founders are out there, building trust, sharing valuable insights, and making genuine connections long before a prospect even thinks about opening their wallet. Stop treating demand capture as the medicine. It's the symptom of a deeper issue: a lack of proactive, founder-led marketing. Flip the script. Build the audience. Own the narrative. The conversions will follow.

𝐇𝐨𝐰 𝐭𝐨 𝐅𝐮𝐭𝐮𝐫𝐞-𝐏𝐫𝐨𝐨𝐟 𝐘𝐨𝐮𝐫 𝐒𝐚𝐚𝐒 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲. SaaS marketing is changing fast. What worked yesterday might not work tomorrow. So how do you stay ahead? By building a strategy that grows with you. Here’s how to make it happen: 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 Instead of selling, solve. Create content that addresses their real challenges and makes them feel heard. 𝐁𝐞 𝐄𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞 𝐓𝐡𝐚𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 Identify where your audience engages most and prioritize those platforms. Start meaningful conversations, answer questions, and offer value—whether it’s in LinkedIn discussions, YouTube tutorials, or industry-specific forums. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 AI and automation can save time and personalize experiences. Use it to streamline processes so your team can focus on what really matters—strategy. 𝐓𝐫𝐮𝐬𝐭 𝐭𝐡𝐞 𝐃𝐚𝐭𝐚 Your numbers don’t lie. Keep an eye on metrics like CAC, LTV, and churn, and let them guide your next move. 𝐁𝐮𝐢𝐥𝐝 𝐓𝐫𝐮𝐬𝐭, 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 Be transparent. Share success stories, customer testimonials, and case studies to show you’re in it for the long haul. SaaS marketing isn’t about doing everything—it’s about doing the right things. What’s one change you can make today to stay ahead tomorrow? #SaaSMarketingStrategy #SaaSMarketingTips #SaaSMarketing

Interesting news about a possible Hubspot and Google acquisition from last week, but this week it looks like the talks are getting more serious 🤝 . I'm wondering if this would then cause an unfair monopoly for Google since Google would likely build benefits into their ecosystem for using HubSpot compared to those using Salesforce (or any other competitor), especially since first party data is SO IMPORTANT for advertising and teaching the Google AI 🤖 how to find your customers and future customers. First party data also helps you to uncover audiences to target on other platforms - essentially making it so Google could provide huge audience benefits for companies who use Hubspot that would be harder to attain for those who don't (not impossible if you feed the data in, but it wouldn't be automatic). As a marketer, love the idea of making it even easier to sync CRM data to platform... but on the flip side I do think this could feed Google's black box of data even more if this does go through. 🕵♀️ Quick Snippet On This Here: https://lnkd.in/epzHC8eA

Most go-to-market strategies fail because they try to do too much, too fast. The bad news is that yes, it's frustrating when you have a lot of ideas and you feel like you can't do everything all at once 😩 The good news is, there's a simple framework you can follow to improve your go-to-market efficiency. Here are the key areas to focus on: 1️⃣ Clarify your value proposition Refine your ideal client profile, segment your audience, and develop clear messaging. Example: "We help mid-sized fintech firms streamline operations, delivering a 20% efficiency increase." 2️⃣ Prioritise your marketing channels Apply the 80/20 rule - focus 80% of your efforts on proven channels (such as LinkedIn and webinars) and 20% on testing new or smaller channels, such as YouTube and TikTok. 3️⃣ Run continuous tests and learn from them Small experiments like A/B testing email subject lines or call-to-actions help refine your content marketing strategy. 4️⃣ Align sales & marketing Make sure everyone is pulling in the same directions by setting up a regular feedback loop to share insights and metrics. Use CRM tools like HubSpot to keep all information in the same place and ensure you can act quickly on actions. 5️⃣ Optimise your entire funnel From SEO for awareness to delivering exceptional post-sale advocacy, make sure you're maximising efficiency at every stage and thinking about the best way marketing can improve metrics such as conversion rate and time-to-convert. Not just focused on acquisition at the top of the funnel. 6️⃣ Automate, automate, automate Automate repetitive tasks such as follow ups in your sales process and use analytics tools like Google Analytics to measure performance. 7️⃣ Measure & continuously improve Track key commercial metrics like Customer Acquisition Cost (CAC) and conversion rates. Regular review meetings between marketing, sales and the leadership team are critical. Try to implement one step this week to start improving your GTM efficiency this year. What’s working well in your GTM process right now? Let me know👇 #growthmarketing #GTMstrategy #businessefficiency

7 Growth Marketing mistakes that kill results in SaaS. (Steps to fix them) Growth isn’t just about experimenting. It’s about experimenting with purpose. Here’s the truth: Small mistakes can cost you big wins. Here’s how to fix the common ones: 1/ Ignoring the target audience ↳ If you market to everyone, you sell to no one. ↳ Define your niche before scaling campaigns. 2/ Overloading your messaging ↳ Clutter confuses. Clarity converts. ↳ Stick to one clear, strong value proposition. 3/ Skipping data analysis ↳ Assumptions kill ROI. ↳ Let the numbers guide your next move. 4/ Neglecting retention strategies ↳ It costs more to acquire new customers. ↳ Build loyalty to unlock long-term growth. 5/ Focusing on too many channels ↳ Spread too thin, and you lose impact. ↳ Master one platform before moving to others. 6/ Not testing enough A/B tests ↳ Gut feelings don’t scale. Tests do. ↳ Optimize your decisions with data-backed insights. 7/ Giving up too soon ↳ Consistency drives compounding results. ↳ Stay the course and refine along the way. Your habits shape your growth. Choose them wisely. #gogolstory #growthmarketing #SaaS

"It might seem like the costs of doing this important, upfront strategic work are high, but the costs of NOT doing it are absolutely devastating for any marketing organization. Buying martech without a strategic focus, one typically driven by MOPS, is marketing malpractice at its wasteful worst." MOPS and optimizing martech: Developing a martech strategy (post 1 of 4): https://lnkd.in/gFTiaekt #marketingops #martech #martechstrategy #optimizemartech

🔍  The ‘Why’ Behind Numbers: The TealBox Way of Analyzing Funnel Performance At TealBox, we believe numbers are just the starting point. To truly unlock growth, we need to dig deeper—it’s not just about what the numbers say, but why they say it. 📊 Whether it’s refining a SaaS startup’s conversion strategy or helping a legacy brand rediscover its digital relevance, the magic happens when we ask the right questions. Why is your CAC high? Why are your leads stalling? The story behind the numbers is what transforms a plateau into exponential growth. Let’s explore the why and write a new chapter for your funnel performance. #DigitalMarketing #FunnelAnalysis #GrowthMarketing #TealBox

Martech, the shiny happy stack with all the answers, or so it would have us believe. Honestly, it is a revelation in terms of structure, accuracy, timeliness, scale - so many things - but is it the entire resolution to marketing's woes? The nuances of the story, building the message, the understanding of customers? That's still with people... Read the So What Marketing blog. #martech #b2bmarketing #digitalmarketing

🗣 Pro tip: Flexible ABM solutions vs. Traditional SaaS Contracts In unpredictable markets, committing to long-term contracts can be a gamble. AdDaptive Intelligence, Inc. offers flexible, cost-effective solutions that could be the game-changer your team needs. 👉 Conventional long-term agreements might appear stable, but they often confine you to rigid strategies that may not evolve with market dynamics. 👉 Using SaaS or subscription-based models can monopolize your budget, leaving little room for adjustments when necessary. The Challenge: Imagine your marketing strategy becoming outdated before the contract ends? Being locked into a specific approach can hinder your ability to respond to new opportunities or threats, leading to inefficiencies and wasted resources. The Solution: Adopting a flexible, cost-per-thousand (CPM) based ABM solution can transform how your business navigates change. These adaptable strategies allow for ongoing adjustments, ensuring your campaigns remain relevant and effective regardless of market fluctuations. Why Flexibility Matters: 🔄 Adaptability: A flexible approach lets you pivot quickly in response to new data or market shifts, ensuring your marketing remains impactful. 💡 Efficiency: By focusing on media spending rather than fixed tools and fees, you maximize your budget’s effectiveness. 📈 Transparency: Partnering with AdDaptive who offers clear, firmographic reporting helps demonstrate tangible business impacts and inform future strategies. Traditional models often charge monthly user fees just for accessing their tools, which can quickly deplete your budget. Instead, spend your budget on media solutions that allow for greater strategic maneuverability and better resource allocation. Flexible ABM solutions enable you to optimize your strategy as conditions change. Don’t let your strategies grow stale. Embrace flexible campaigns that can pivot with your strategy and audience insights. 💡 The more you know 💡 #DigitalMarketing #MarketingFlexibility #ABM #B2BMarketing #B2CMarketing #MarketingStrategy #DataDrivenMarketing #MarketingEfficiency