That's it. That's my hot take of the day. "Nobody wants to chug a bottle of Sriracha." Also, that most of my hot takes can be set to John Hughes movie memes. I LOVED chatting with MK Getler-Porizkova about how to build a connected brand. From the first time someone meets you to the whateverth time they renew their subscription with you. We talked about: - The connection between your content and your values, and how to keep that link tight - How to ACTUALLY center the user as the hero in your content - When to say "we" and when and how to shift the focus to "you" - What an "emotional status update" is and why to avoid it at all costs - How to make content consistent across the whole user journey, silos and swimlanes be damned And yes, we talked about delight in product content. Oh boy. Let's spice it up.
"Nobody wants to chug a bottle of Sriracha" - Beth Dunn, Head of Content at Practice Better Agree to disagree on that opinion...but the rest of what Beth says is 100% accurate! — Guess what? A new ep of Connected Brand just dropped! Listen to this spicy convo featuring Beth Dunn and MK Getler-Porizkova on YouTube, Spotify, or wherever you get your favorite podcasts 🎧
💙 The Data-Driven CMO | 🌏 Harvard Business Review Contributor | 📘 Latest Book: Brand Global, Adapt Local | 🏆 I help marketing leaders use data to win with consumers
7moWhat a great quote... and a great clip!