🚀 ICYMI - The sales playbook for early-stage founders ⤵️ You are your company’s first salesperson. Eventually, you’ll hire someone and find a repeatable model to build out your team-led sales approach. But Paul Fifield advises founders to drive the first twenty or so customers. Why? It's invaluable on-the-ground research and training that helps you refine your startup's ICP and understand the dynamics of key decision-makers and the nuances of the problems your product solves. So, when is it time to hire your first salesperson? We break down essential advice in our latest $1M ARR playbook. For early-stage advice, subscribe to our GTM library — https://lnkd.in/gSuJbREu Recommended reading in the comments — #startup #vc #sales #gtm #venturecapital #TechonLinkedIn
I also always remind VC backed founders who dont think they can sell, that they just sold 20% of their company to a VC for X millions so I think they probably can!! :)
Very informative
Reading for founders: — $1M ARR sales playbook: https://www.bvp.com/atlas/the-founders-playbook-for-scaling-to-1-million-arr — GTM Course: https://www.bvp.com/gtm-course