How I helped Molasses design Bloody Bens packaging

It’s not just a name, it’s a Brand! A common formula for calculating brand value is Brand Value = Brand Revenue x Brand Strength. This formula is used by the Interbrand Group and is considered the most common way to evaluate brand value from a market perspective. Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right. https://lnkd.in/gupWxx9K

Memorability. The most important aspect of brand building. How can you live rent free in the minds of your consumers? For us at Smearcase - Protein-packed Frozen Cottage Cheese our name itself is polarizing and memorable. It begs the question “what does this mean?!” Frozen cottage cheese (FroCo) the product is memorable. At every event we hand out these shovel spoons with a sticker on them. Giving a new fan something to walk away with that becomes part of their home. How will you stand out?

When your brand migrates from “local favorite” to national phenom!! Buc-ee's, Ltd. Is absolutely smashing it. This is a GAS STATION 🐿️🐿️🐿️ It was as hard to find an open pump (126 of them) as it was to find a parking spot. ⛽️ This is one of those… IYKYK… sort of, because this brand is coming west. Started in Texas and now throughout the south, Buc-ees is only in rural locations usually out in the middle of nowhere, but customers (including Jessica Frisbie and I) will drive for Buc-ees. 🇺🇸 This is the new Denver location, even though it just outside of Denver, but it was absolutely wonderful. 🏔️ Inside Buc-ees is fresh brisket, fresh fudge, over the top home made jerky of every flavor and seasoning you can imagine. You can purchase everything from Buc-ees branded swag, gifts, stuffed animals, coolers, branded foods, to home decor and so many fun products for the outdoors. 🥩🥩🥩 The average Buc-ees has 100 full time employees and is one of the highest paying employers in their industry. 🙌🙌🙌 What’s more impressive is their bathrooms, they are in constant state of being cleaned, you could like actually… eat off the floor. But don’t though… cuz, yeah. When we’re checking out, I asked the cashier… what’s the average purchase at your store, she said “either just a soda and snack… or, over $200” I asked her, “how often is the purchase more than $200?” She said, “‘most of the time” Marketers are always looking at ways to increase AOV, GMROI, but Buc-ees has smashed this. Completely turned the game on its head. They know they are not a gas station, they are a destination. And a fun one at that.

Full #labelprinting and #productpackaging in 1 video. This is how your product gets fully “dressed up” for beautiful presence on shelves. #labels #custompackaging #customprinting #challangeaccepted #theultimate #printingexperiance

How a fine wine packaging help promoting your business? ① Branding: Custom packaging enhances brand recognition. Unique designs and logos make your product memorable. ② First Impressions: An attractive package creates a positive first impression, increasing the likelihood of repeat customers. ③ Protection: Quality packaging protects your products during transit, reducing damage and returns, which saves costs. ④ Unboxing Experience: A well-designed unboxing experience can delight customers, encouraging them to share their experience on social media and recommend your brand. ⑤ Marketing: Package boxes can serve as marketing tools, allowing you to include promotional materials, product information, or discounts that encourage further purchases. ⑥ Sustainability: Eco-friendly packaging can attract environmentally conscious consumers and enhance your brand’s reputation. ⑦ Differentiation: Unique packaging can help you stand out in a crowded market, attracting more attention from potential buyers. What do you think? Feel free to leave your thoughts below! #business #package #wine #spirits #brand #marketing #sustainability #design #quality #promotion #posm #distillery

The Power of Presentation in Business Today, I came across a newly opened store that caught my attention immediately. Specializing in dairy products, they had an interesting twist on something familiar – our traditional motal cheese, but branded with a unique name: Motalitto☺️ The name alone made me smile, but what really stood out was how beautifully it was presented on the shelves. Though the price had seen a slight increase, the way it was marketed made the product feel more premium and desirable. This is a clear example of how product presentation and branding can transform something ordinary into something special. No matter how great the product is, if it isn’t presented well, it may go unnoticed. Good presentation, on the other hand, draws people in, sparks curiosity, and often justifies that little extra cost. As they say, it’s not just about what you sell, but how you sell it. 👌 #Marketing #ProductPresentation #Branding #BusinessInsights #RetailStrategy

Did you know that in the US, using branded packaging for wine, beer, and spirits motivates 64% of consumers to try new products? 🍸    What's more, 41% of these consumers will make repeat purchases because of the packaging!     How can we apply these insights over here in the UK? Click the image below to find out! Plus, explore more stats on the impact that branding the boxes and pallets your products move along the supply chain in could be having on your business. 📦    #BrandedPackaging #LuxuryPackaging #PremiumPackaging

Discover why your #customcrafted #coffee #bags need to match your brand. Building brand loyalty is an essential part of business growth. New customers who purchase your coffee consistently will eventually evolve into repeat customers. We asked  Nikisha Bailey and Matt Nam of Win Win Coffee to learn more about why custom-crafted coffee bags should help define your brand. Read today's article: https://lnkd.in/e6ZgGK5i #specialtycoffee #coffeerroasters #coffeepackaging

The $6.8 Billion Question: Does Packaging Even Matter? Imagine building a billion-dollar brand with no fancy packaging, no flashy marketing, and zero frills. Sounds impossible, right? Wrong. Let me take you to Texas, 1997. A man named Tito Beveridge (yes, that’s his real name) decided to enter the vodka business. But not with the glossy bottles or over-the-top branding we’re used to. Tito wanted something different—a vodka that spoke for itself. He handcrafted it in small batches using old-school copper pots, ensuring it was smooth, gluten-free, and uncompromising in quality. The packaging? Barely noticeable. A simple, unassuming bottle you’d likely overlook on a store shelf. And yet, today, Tito’s Handmade Vodka is worth $6.8 billion. Not because of its looks, but because of what’s inside. So, does packaging matter? Here’s the lesson: Packaging can get attention, but it’s your product that earns trust. If your product lacks substance, no amount of design can save it. But when quality becomes your identity, even the simplest packaging will suffice. What’s your take—does packaging outweigh quality? Let’s debate in the comments! . . #brands #business #marketing #strategy

Good design can't exist without good copy. A solid brand strategy can't exist without a brand story. The new Sovi Wine Co. story was created through our collaborative brand strategy and brand identity work. Mads Hanna brought it to life as we worked to reposition Sovi in the non-alcoholic wine category. The Sovi story: We believe a glass of NA wine should be savored— without feeling like you’re sacrificing taste or ritual. Since day one, we’ve rejected the industry-standard methods of mass-producing mediocre NA wine, because we knew we could do it better. At Sovi, we craft distinctive non-alcoholic wines to support your balanced lifestyle.