Ben Marks’ Post

View profile for Ben Marks, graphic

Simplifying sales in the Creator Economy

Stop hitting up brands who are your "dream partner" 💭 And start hitting up brands using... ✨ Intent ✨ Intent determines two extremely important buying signals: 🛍 Need ⏰ Timing Everyone wants more brand deals, but blasting your roster to extremely popular brands rarely converts. So what's the best process for figuring out the "right" brand partners? Target brands who've recently... 💰 raised capital 🚀 launched a new product 🤝 partnered with similar creators 📢 expanded into new markets or regions ↗ increased spend on a specific platform 👩💻 hired additional influencer marketing roles Cold outreach shouldn't be wishful thinking — it's about observing buying signals to target the "right" brands 🚨

Elijah Hubbard 🕺

Partnering professional dancer influencers with brands to drive higher engagement.

3mo

Cold outreach def isn’t working. No one replies😭

Like
Reply
Clayton Collett

Senior Development Director at Orange Barrel Media

4mo

Thanks for sharing

Matt Zuvella

Retail Development | Marketing | Creator Economy

4mo

Also worth subscribing to FYPM App to see which brands are actually paying well

Like
Reply
Eric Harper

Co-Founder (Prev. CEO) GG Talent Group. Influencer partnerships at scale for game devs/publishers & brands. 140+ exclusive Twitch, YouTube, & TikTok gaming creators. Service first mentality. Data & results driven.

4mo

Very good advice 👍

Mothi Venkatesh

Product Marketing @ Cashfree Payments | Fintech, AI & Startups

4mo

Intent is indeed a game changer in outreach strategies and tracking these signals not only maximizes your chances but also builds more genuine partnerships that can lead to sustainable success. In my experience as a freelance consultant, understanding a brand's recent moves has allowed me to tailor my approach and resonate deeper, which ultimately leads to more effective collaborations.

Ankita Chopra

Co-Founder NoiLabs | Creator Economy Founder

4mo

Hyper focused targeting is a waste of time said no one ever .. great advice!!

Georgia Farquharson

CEO & Founder of FARQ | We are knox | What the FARQ Productions | Entrepreneur | Podcast host | Ex-celebrity journalist | GIMA's Rising Star of the Year Finalist ✨

3mo

LOVE this!

Josh Horton

Social Media Influencer at @JugglinJosh (4 Million+ Fans)

4mo

Love this

Niasia Boykin

Talent Manager | Influencer Marketing

4mo

Valid point

Muhammad Hammad

website developer; Specialize in WordPress, Webflow, and Shopify

3mo

Thanks for sharing

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics