MediaPost reports 7.4% drop in TV ad revenue

Even if you don't work in digital advertising or CTV, this is good info to understand about the digital marketing space. Why The Paramount And Nielsen Spat Matters In TV Measurement Land #ctv #measurement #digitaladvertising

Even if you don't work in digital advertising or CTV, this is good info to understand about the digital marketing space. Why The Paramount And Nielsen Spat Matters In TV Measurement Land #ctv #measurement #digitaladvertising

According to a Trade Desk study, 87% of marketers find CTV advertising to be as effective as or more effective than traditional TV advertising. The study also found that 95% of marketers reported that CTV achieved their desired key performance indicators. As more and more brands and companies shift from linear TV to CTV. It will become increasingly important to balance your media plan to nurture audiences to the desired business outcome.

The Perils of Programmatic: A Lighthearted Look at CTV and FAST Channel Advertising. In the realm of Connected TV (CTV) and Free Ad-Supported Television (FAST) channels, programmatic advertising was once seen as the hero poised to rescue content studios from financial struggles. However, as the story unfolds, it's clear that not all tales have a happy ending. Programmatic has now taken on a new moniker - Problematic, casting a shadow over media companies of all sizes. Read more about the challenges of programmatic advertising in CTV and the FAST channels here: [Link to the article] #CTV #FAST #Advertising #Media #ProgrammaticAdvertising

📺 Television advertising is undergoing a transformation. As traditional TV is predicted to decrease, Total TV - encompassing digital extensions and CTV - is anticipated to reach $163.2 billion by 2024. Furthermore, CTV is experiencing a surge, with the addition of YouTube revenue pointing towards a move towards digital platforms in the advertising sector. Discover more about the trends influencing the global advertising economy in GroupM's TYNY Midyear Forecast: https://lnkd.in/ei7VpiWf

📺 The landscape of television advertising is changing. While traditional TV is expected to decline, Total TV —which includes its digital extensions or CTV — is projected to grow to $163.2 billion in 2024. Meanwhile, CTV is seeing a boost with the inclusion of some YouTube revenue, indicating a shift towards digital platforms in the advertising industry. Learn more about trends impacting the global advertising economy in GroupM's TYNY Midyear Forecast: https://lnkd.in/eX-CnrRV

The challenge of planning, buying, and measuring TV campaigns has never been greater. Our Chief Digital Officer and Founder Trent McMillan says, 'The industry's move towards a more unified approach to TV advertising, represented by VOZ and other innovations, is both a cause for optimism and a reminder of the hurdles still to be overcome. The journey towards a more coherent and effective TV advertising strategy requires collaboration, innovation, and a steadfast focus on the viewer's experience.' Read more in the article from AdNews Australia below. #MediaMadeSimple #DigitalTransformation #MediaBuying

According to Borrell Associates Inc., local broadcast TV relies on three primary revenue sources: retransmission fees, local broadcast TV advertising and, to a lesser extent, digital advertising. Retransmission fees and core ad revenue are approximately 72% of base revenues.

New research by TVB has uncovered a powerful insight into the impact of TV advertising. According to the study, 60% of consumers are inspired to research products online after seeing an ad on TV. The figure is even higher for the auto industry, where a staggering 72% of consumers are motivated to take their search online. This highlights the crucial role of linear TV in igniting the initial spark and pushing consumers further down the purchase funnel. #TV #localadvertising

From today's Cynopsis newsletter: There is a significant frequency imbalance in political advertising, according to programmatic media partner MiQ. On CTV, 80% of targeted households received 19% of tracked impressions at an average frequency of 4.5x, while the remaining 20% of households received 81% of impressions at an average frequency of 77, according to new election TV data. On linear TV, 80% of households accounted for 20% of tracked impressions at an average frequency of 18x, with the top 20% of households receiving 80% of impressions at an average frequency of 301. "The long-standing perception has been that shifting ad spend from linear TV to CTV would help flatten the frequency curve," said Jesse Contario, MiQ’s RVP of Political. "However, our analysis clearly demonstrates that the frequency skew on CTV is just as problematic as it is on linear TV today. Simply buying streaming does not inherently solve the challenge; how you buy streaming is what matters most.” Translation: Simply moving political ads to digital is not the solution many people thought it would be.