Basis’ marketing chief, Katie (Risch) McAdams, joined The Revenue-Driven CMO podcast to discuss making bold moves in marketing, swiftly and effectively rebranding a company, developing Basis’ “Golden Age” media campaign, and why we cheer for the underdog. https://lnkd.in/gHZ2eDQa
Love this, Katie!
The Lord of RTB. God of Programmatic Prophecy.
1wthis is a quote i would like to print and put on my wall.