AI now generates working prototypes in minutes. No code. No engineers. Just prompts. Sounds incredible, until you remember that 𝐬𝐩𝐞𝐞𝐝 𝐢𝐬𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐧 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞. Rory Sutherland talks about the value of 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘴𝘭𝘰𝘸. The idea that 𝐝𝐞𝐥𝐚𝐲𝐞𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐜𝐚𝐧 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 by forcing reflection, negotiation and deeper understanding. Instant responses feel efficient, but they can strip away the nuance that makes solutions actually work. AI prototyping risks the same trap. When it’s too easy to spin up something “real,” we lose the natural friction that forces us to ask: - 𝐀𝐫𝐞 𝐰𝐞 𝐬𝐨𝐥𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐫𝐨𝐛𝐥𝐞𝐦? - 𝐀𝐫𝐞 𝐰𝐞 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬, 𝐨𝐫 𝐣𝐮𝐬𝐭 𝐰𝐡𝐚𝐭’𝐬 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝? - 𝐀𝐫𝐞 𝐰𝐞 𝐢𝐭𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐭𝐨𝐰𝐚𝐫𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭, 𝐨𝐫 𝐣𝐮𝐬𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐧𝐨𝐢𝐬𝐞? Fast prototyping is powerful, but 𝐧𝐨𝐭 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐛𝐮𝐢𝐥𝐭 𝐪𝐮𝐢𝐜𝐤𝐥𝐲. The best design decisions come from the right mix of speed and deliberation. AI can help, but only if we still make space for slow thinking. 𝐃𝐨 𝐲𝐨𝐮 𝐚𝐠𝐫𝐞𝐞 𝐭𝐡𝐚𝐭 𝐬𝐩𝐞𝐞𝐝 𝐢𝐬𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐭𝐡𝐢𝐧𝐠?
Head of UX Services with 12+ years of experience crafting intuitive, scalable, and impact-driven digital experiences—bridging strategy, design, and innovation
23hAbsolutely Mam! AI-driven rapid prototyping is exciting, but as UX professionals, great design isn’t just about how fast we can build something; it’s about solving the right problem in the right way. When things move too quickly, we can skip the deep thinking, the tough conversations, and the careful decisions that make products truly work for people. AI is a powerful tool, but it’s our human insight that turns ideas into great experiences. So yes, let’s use AI—but let’s also take our time where it really matters.