SailGP is redefining the future of sport—and the industry is taking notice. Last night, SailGP’s groundbreaking LiveLineFX technology won Sports Business Journal ‘s ‘Best in Fan Experience Tech’ award, proving once again that this league isn’t just about high-speed racing—it’s about revolutionizing how fans engage with sports. LiveLineFX is SailGP’s proprietary AI-powered broadcast overlay technology that brings fans closer to the action like never before. Processing 35,000 data points per second from each F50 via Oracle Cloud, it delivers real-time graphics and analytics—turning an already thrilling spectacle into an accessible, data-fueled experience for new and seasoned fans alike. When we invested in SailGP last year, we saw a sport that was taking sailing to another stratosphere: ⚡ Adrenaline-fueled competition at 100km/h on hydrofoiling F50s 📊 Live data-driven storytelling, making complex strategy and split-second decisions visible to fans 🎥 Best-in-class AI & broadcast tech, transforming how we watch and engage with sports SailGP isn’t just a league—it’s a premium, tech-powered, fan-first experience that’s setting the new standard for sports innovation. This is the future of sports consumption, and they are just getting started. Congrats to the SailGP team on this well-deserved win! #SBJTechWeek #SailGP #SportsInnovation Ben Johnson Melissa Lawton
SailGP's cutting-edge LiveLineFX technology took home the Sports Business Journal Award for 'Best in Fan Experience Tech' last night in New York City. 🏆 LiveLine is the proprietary, best-in-class AI overlay technology that helps existing and new fans better understand the on-screen action during our racing. Produced remotely from SailGP's broadcast studio in London, LiveLine processes 35K data points coming off each F50 catamaran per second via Oracle Cloud which enables us to deliver seamless graphical overlays in real time. 📺 #SBJTechWeek #SailGP
Managing Director | Head of Leveraged and Acquisition Finance
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