It's been a while but next week I'll be at a conference! Heading to HIMSS in Les Vegas to support Segment. There will be whole crew from Twilio communications and .org teams as well, who I am excited to meet. This is my first time at this conference so not 100% sure what to expect but know I'll be speaking to plenty of execs about unlocking the value their data holds. Knowing everything is privacy first in healthcare, I am freshening up on the subject. McGaw's solution architect director, Andrew Seipp, wrote an article on using a CDP to balance privacy and personalization. Such a helpful article so I thought I'd share it. Link in the comments if you want to check it out.
Exploring data privacy's role in healthcare is crucial. Perhaps integrating CDP insights can revolutionize patient engagement strategies while maintaining ethical standards. Excited to see how these discussions shape future practices!
Director of Alliances @ McGaw | Twilio Segment, Amplitude, Braze Solution Partner
1whttps://mcg.aw/privacy-cdp-etl