From Data to Shelf —> Smarter Category Management for Higher Sales 🥫🥫🥫🥫 In today’s highly competitive retail landscape, category management and trade marketing are no longer optional—they’re essential for maximizing brand visibility, optimizing shelf space, and ensuring product availability. But how can brands and retailers take control of these factors and drive real results? 🔹 Maximizing Category Profitability Traditional category management often lacks the granular insights needed to make data-driven decisions. Arpalus changes the game by providing AI-powered analytics that optimize product assortment, pricing, and shelf placement, leading to higher category profitability and a 4% incremental sales increase. 🔹 Preventing Stock Shortages & Lost Sales Out-of-stock products can mean lost revenue and dissatisfied customers. With Arpalus’ AI-driven tracking, brands can predict demand fluctuations and ensure that shelves are always stocked—reducing OOS rates by at least 15%. 🔹 Enhancing Customer Experience Trade marketing revolves around understanding shopper behavior to optimize product placement and availability. With Arpalus’ AI-driven insights, retailers can ensure that shelves are stocked with the right products in the right locations, improving visibility and making shopping more intuitive. This data-backed approach helps brands enhance the customer journey, increase satisfaction, and drive long-term loyalty. 🔹 Optimizing Retailer-Supplier Collaboration with JVC/JVP Effective category management isn’t just about product placement—it’s about strategic alignment between retailers and suppliers to maximize sales and profitability. Joint Value Creation (JVC) and Joint Business Planning (JVP) processes are critical to achieving this synergy, ensuring that both parties work towards mutual goals based on real-time data. Arpalus empowers retailers and brands with solutions, enabling smarter decision-making in assortment planning, shelf optimization, and promotional strategies. By integrating data-backed recommendations into JVC/JVP processes, retailers can ensure optimal shelf space allocation, improve product visibility, and drive sustained revenue growth—while suppliers gain a clearer understanding of their category performance. The Bottom Line .. Arpalus empowers retailers and brands with real-time data, AI-driven decision-making, and automated shelf optimization, ensuring that category management and trade marketing become true growth drivers. ➡️ Ready to transform your shelf strategy? Let's talk! Ofir Zilberberg Hadar Sapir Kobi Gershoni Lidor Levine https://lnkd.in/duaFcG6u #CategoryManagement #StrategicProcurement #Procurement #SupplyChain #StrategicSourcing #SupplierRelationships #CategoryManagementCycle #DataDrivenInsights #DigitalTransformation #SpacePlanning #ComputerVision #AR
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Subscription models are increasingly becoming a key focus for APAC retailers seeking stable revenue streams and deeper consumer engagement. https://lnkd.in/g-YAuV7m
Subscription models are increasingly becoming a key focus for APAC retailers seeking stable revenue streams and deeper consumer engagement.
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