Aris Omog’s Post

Sound familiar? Our B2B content gets likes, but not leads 🧐 ⬇️ Let's explore what drives commercial B2B impact: Whilst consistent posting becomes crucial, I have learnt it is not the starting point. The real driver? Intentional trust building. ✨ The magic happens when you blend: 📈 Strategic content planning 👋 Relationship nurturing 💛 Value-driven conversations What we are seeing with B2B companies: If you prioritise relationship first social strategies you will typically experience: ➡️ Deeper customer relationships ➡️ More meaningful sales conversations ➡️ Higher quality inbound enquiries The secret? ⬇️ Stop viewing social as another channel (especially a 'shopping style' sales one). Start seeing it as a way to build trust. Especially with video content, which: ➡️ Humanises your knowledge ➡️ Showcases real solutions ➡️ Builds personal connections at scale The reality: Your prospects are always interested in solutions. And they want to understand: Your company vision Your team's expertise Your product's market fit Prospects are forming impressions through your social presence long before any meeting. 🌱 Where to start transforming your approach: Lead with customer challenges Share authentic solution stories Explain your insights and experiences ⬇️ What's your biggest challenge in building meaningful B2B relationships on social? 💬 Comment your thoughts on how you tackle this topic. ♻️ Repost to help someone in your network.

𝗛𝗢𝗪 𝗧𝗢 𝗜𝗠𝗣𝗥𝗢𝗩𝗘 𝗦𝗔𝗟𝗘𝗦? We all know the golden rule of business: sales are king. They keep the lights on, the money flowing, and everything else ticking. But here's the problem. In our relentless pursuit of sales, we sometimes forget about the people involved. 𝗕𝗲𝗲𝗻 𝘁𝗵𝗲𝗿𝗲, 𝗱𝗼𝗻𝗲 𝘁𝗵𝗮𝘁. As an entrepreneur myself, I get it. We're bombarded with sales messages all day long, and frankly, it gets tiring. It feels like everyone's constantly trying to sell you something. So, let's take a deep breath and step back. We don't always have to be in "𝘀𝗲𝗹𝗹 𝗺𝗼𝗱𝗲." There's a whole world beyond pushing products. Think about how you can connect with your customers on a deeper level. We all crave the feeling of being heard and valued, right? That's where turning your strategy into a conversation comes in. 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 bombarding folks with sales pitches, create content that resonates with them. Actively listen to their feedback, surveys, and anything else they tell you. But 𝗹𝗶𝘀𝘁𝗲𝗻 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗱𝘀 – 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. The art of connecting is an underrated superpower in the business world. If you can genuinely connect with your audience, selling becomes less of a fight. 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 pushing, you'll be building a community. You'll create a base of loyal followers emotionally invested in your brand. These people won't just buy your products, they'll become your biggest advocates. Not only will they refer others, but they'll be your customers for life. That's a sustainable growth strategy for your business, and guess what? You'll end up with more sales. But these won't be forced sales; they'll flow naturally from the connection you've built. So, how can you shift your sales strategy to better connect with your audience? It's time to talk less and listen more. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗴𝗲𝘁 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗲𝗱: ✅Craft valuable content that resonates with your audience. What are they interested in? What struggles to do they face? Write articles, create videos, or record podcasts that address these challenges. ✅Actively listen to your customer feedback. Respond to their questions, comments, and messages. Show them you value their opinion. ✅Conduct surveys and polls to gather customer insights. This helps you understand their needs and desires better. ✅Leverage social media to connect with your customers. Share interesting content, answer questions, and engage in conversations. ✅Attend industry events and network with your customers face-to-face. This builds stronger relationships. ✅By connecting with your customers on a deeper level, you can build a more successful and sustainable business. Remember, people don't buy from companies, they buy from people.

Elite B2B companies ignore 98% of their potential customers and still consistently land 7-figure deals. Here's why they win: While most sales teams chase any lead they can find, top performers focus on just 100 accounts. These aren’t random picks. They’re high-value prospects chosen strategically for their potential ROI. It's simple math: 20% of your efforts bring 80% of your results. The Dream 100 strategy helps you focus on that crucial 20%. These accounts would make the biggest impact on your business if they closed. Here's why it works so well: Instead of sending hundreds of generic pitches, you can: -Take the time to really learn about your prospects. -Write messages that speak directly to their needs. -Build real connections that make you stand out. Most sellers give up after 3 tries. Dream 100 winners know it takes 12-18 touches to land big accounts. That’s why they focus on persistence and personalized follow-ups that actually get results. Smart targeting also means smarter spending. It lets you invest in high-impact strategies like: -VIP events -Custom content -Corporate gifts and,  -Personalised direct mail All of which will make you stand out from everyone else. The result? Your dream accounts turn into long-term partners. They become brand advocates who actively promote your solution. Not just one-time buyers, but champions of your business. Oh, and you’ll land 7-figure or even 8-figure deals. Because when you focus on the right accounts, your time and effort will actually get you somewhere. ➡️ Want my free training on how to land Dream 100 accounts? 🔔 This is the exact strategy I used to generate $400K in new business in just 90 days. ♻️ Repost and comment 'DREAM 100' below, and I’ll send it over to you.

97% of your potential customers: • Don't know you • Don't trust you • Won't choose you when they're ready Shocking, right? But here's the twist: Most B2B companies focus on the 3% who are ready to buy NOW. The Awareness Gap: It's not just a gap. It's a chasm. Here's how to bridge it: 1. Rethink your budget allocation Old way: 80% bottom of funnel Smart way: 60% top of funnel 2. Content strategy shift Less: "Buy our product" More: "Here's how to solve X problem" 3. Play the long game Build brand awareness Establish thought leadership Nurture relationships Remember: Today's 97% are tomorrow's buyers. The Mindset Shift: From: Immediate conversions To: Future-proofing your pipeline A quick tip: Audit your content. Is it serving the 3% or the 97%? TL;DR: • Focus on the 97% • Build awareness and trust • Reap rewards long-term P.S. Struggling to reach the 97%? I'm offering free 30-minute strategy calls this week. DM "97%" to claim yours. 👋 Follow for more B2B growth strategies 💡 What's your take on this? Share below! #B2BMarketing #ContentMarketing #LeadGeneration #SalesStrategy #brandingstrategist

2 𝐀𝐌 𝐈𝐒𝐓 - 𝐂𝐡𝐚𝐬𝐢𝐧𝐠 𝐚 𝐂𝐥𝐢𝐞𝐧𝐭 𝐟𝐨𝐫 5 𝐖𝐞𝐞𝐤𝐬 When closing a deal, I always keep in mind the formula I call 𝐓𝐂𝐏𝐏: Trust, Conviction, Posture, and Personal Touch. 𝐓𝐫𝐮𝐬𝐭: What will make your client trust you? It's data and proof of your competency. Share data that shows how your implementation can cut costs or boost profits. But don’t stop there. Present data that impacts not only the decision-maker’s professional life but also adds value to their personal growth and their organization's success. A subtle case study that demonstrates these business outcomes can profoundly impact their growth within their organization. (𝐶𝑜𝑛𝑛𝑒𝑐𝑡 𝑤𝑖𝑡𝘩 𝑚𝑒 𝑓𝑜𝑟 𝑎 𝑣𝑖𝑟𝑡𝑢𝑎𝑙 𝑐𝘩𝑎𝑡, 𝑎𝑛𝑑 𝐼’𝑙𝑙 𝑠𝘩𝑎𝑟𝑒 𝑡𝘩𝑒 𝑡𝑟𝑖𝑐𝑘.) 𝐂𝐨𝐧𝐯𝐢𝐜𝐭𝐢𝐨𝐧: Sales is 90% conviction, 10% communication. Before you can make your customer believe in your product, you need to be strong in your belief. Don't blindly sell just to hit your target-deeply understand the operations, see the product in action, and believe in the idea you're selling. Close yourself on the product before you close someone else. 𝐏𝐨𝐬𝐭𝐮𝐫𝐞: Detach yourself from the prospect- don’t get desperate. Only talk to those who can genuinely help. Be a master of your craft and a specialist in your niche. Show them what they don’t know, and deliver it with unwavering confidence. Let them see that your team is always busy helping similar clients. This will turn your product into an opportunity. And always generate more sales-qualified leads - if one goes, many others will come. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐓𝐨𝐮𝐜𝐡: What your product can do for their business is one thing, but remember—you are the product first. Make sure to leave a personal touch by showing that you are there for them until their goals are achieved. Build a human-to-human connection and deliver every word with compassion. These are the mantras I’ve learned from my ex-bosses, mentors, and my 15 years in the service industry. Now, I would love to help your B2B marketing grow with a robust content strategy that can generate game-changing leads and boost your revenue. Click the link below to book a consultation with our team and learn more about our consulting packages to help you grow in 2025! https://bit.ly/3XkPMNh #B2BMarketing #ContentStrategy #LeadGeneration #DigitalMarketing #B2BLeads #MarketingStrategy #B2BSales #InboundMarketing #B2BContent #MarketingTips #ContentMarketing #B2BGrowth #DemandGeneration #BusinessGrowth #MarketingConsultant #ContentCreation #GrowthHacking #SalesStrategy #B2BLeadGen #BrandStrategy #B2BSuccess

I love this fresh take on #B2BSales from industry heavyweights Brent Adamson and April Dunford: most customers are overwhelmed with complexity — the ultimate goal is to help them navigate it and the sea of information and options, give them the framework to make the right decision (which is you!). The average B2B deal now involves around 11 people (Gartner), across various geographies and departments. Also, an interesting thought from Brent Adamson: thought leadership is kind of on its way OUT, helping customers to be confident in their decision is IN. Before sales were about proving your value to the customer, giving them insight that can save or make money for them — hence all this content marketing, thought-leadership stuff in 2011-2019, argues Brent. But post-COVID world is about simplifying their decision-making process for them, giving them “decision-confidence”. Don’t focus on your value only, focus on the customer and their questions: “Did we ask the right questions? Have we done enough research? Have we thoroughly explored alternatives?” “We found that the single biggest driver of customers making a large scale purchase decision by far was the degree to which they were confident. Not in you or your brand or your product, but they were confident in themselves and the decision they were making on behalf of their company.” Below is my summary of their conversation for getAbstract. As usual, big "thank you" goes to my most patient and kind editor Erica Rauzin, who turns my texts into something more beautiful and sophisticated. https://lnkd.in/dfxD_usE

Not long ago, B2B deals were simpler. A strong pitch, a few conversations, and a decision within weeks. Now? Lead cycles are dragging out. More decision-makers, more due diligence, more scrutiny. Buyers aren’t rushing into contracts - they’re doing their research, weighing up the risks and looking for proof that you’re the right partner. Here’s what’s really happening in B2B sales today: 🔹 70% of the buyer journey happens before they even speak to sales 🔹 Multiple stakeholders are involved in nearly every B2B purchase 🔹 Trust is the deciding factor when all else is equal So how do you build trust before they even get in touch? ✅ Be where they’re researching – SEO, thought leadership, and digital PR aren’t just ‘marketing tactics’—they shape perception. If you’re invisible when buyers are doing their homework, you’re already losing. ✅ Show authority, not just expertise – Case studies, testimonials and third-party endorsements don’t just add credibility; they remove risk for the buyer. They want to see real-world proof, not just a slick sales deck. ✅ Give value before asking for the sale – The best B2B brands aren’t just selling; they’re educating. Helpful, high-quality content builds trust long before the first sales conversation. ✅ Forget volume, focus on intent – A pipeline full of unqualified leads wastes time. Buyers who already trust you convert faster, spend more and stick around longer. The brands winning in B2B right now? They’re building trust before the first conversation happens, and making it easy for their buyers to say yes. #B2BMarketing #B2BSales #DigitalMarketing #Smartmonkey

How I’m converting 95% of the market with content ↓ (and why you should too) Here’s how most salespeople go about acquiring customers: 1. Cold outreach via email, cold call or linkedin 2. If interested, transition to discovery and sales calls 3. If not interested, ignore completely and leave in pipeline Based on LinkedIn’s B2B Institute study, only 5% of the market are currently buying. Which means people are leaving 95% of potential sales untouched. Don’t get me wrong, it’s important to prioritise the 5% who are currently buying. But it’s equally important to nurture the remaining 95%. Watch this video to understand why content and brand-building is important. And how it helps you close more deals in both the short and long-run. Is content part of your customer acquisition toolkit? #customeracquisition #b2bsales

To effectively improve channel performance, you need to identify how to establish trust AT scale… which is VERY hard. But not impossible… here’s how… There’s a fundamental challenge in B2B… now let’s imagine a continuum here: Relationships |————————| Mass Email Left: High trust, low scale (e.g. relationships) Right: Low trust, high scale (e.g. paid ads) The further you get to scale in any channel, the worst things generally work… And they work MUCH worse if your ICP isn’t as narrow as slot canyon in Utah. So you have to scale the volume to overcome the lack of trust, and scale further if your audience isn’t cohesive. There are a few tricks you can deploy (at scale) to get the benefits of high trust environments, but at scale. And layering on these principals is what gives you robust growth to build on… The questions you must ask (in order): 1. Is my audience the smallest cohesive unit? QQ: Same industry and same titles are not nearly enough. Tennr is going after very specific medical practices (think cardiologists not primary care providers). These people have to see each other as peers. Think same niche, same state, same titles, etc. 2. Who does my audience trust? QQ: “Who has been selling to them forever, what associations are they a part of, are there events they all go to, are there nearby things they love? Who else do they always buy from?” Closing 1 or 2 partnerships that have the trust of your audience is huge (e.g. Ocean.io doing a partnership with me or Clay making me an advisor). 3. How am I connected already to my (future) customers based on my current customers? QQ: This is a variant of the question above, but has an important difference, it’s inside the house not outside. This is the biggest growth unlock you could ever have, because (at a product level) you can traverse the trust trail programmatically. This is like which customers of yours have relationships with my leads? These were those Yelp signs out at your favorite restaurant in 2004-2007ish. Once you answer these questions, you need to turn these answers in a system. Otherwise growth becomes passing hot potato from channel to channel, deploying new tactic after new tactic, all in attempt to scale what would be so much easier if we just could establish the path to trust, and exploit that path programmatically. I’m working on this now… I’ll keep you updated…