Buying Accountability || Buying Pitches || Media Value management through tangible results
Refreshing and much needed Dan Chapman UM Worldwide || MUST READ !! #AiForBrands is definitely struggling in few areas and human wisdom is absolutely required. AI struggles with generating truly creative and original ideas, which are often necessary for making a brand stand out. Building genuine emotional connections with consumers is something AI cannot fully achieve, as it lacks the human touch and empathy. Lastly, AI tends to be risk-averse and may not be able to take the bold steps needed to differentiate a brand in a crowded market. These limitations underscore the importance of human involvement in branding and marketing to ensure that brands remain unique, emotionally engaging, and bold. #AIforMarketing #DigitalSuccess #BrandDifferentiation #AiLacksinplaces
"Human ingenuity (powered by tech) allows us to recognise the complex nature of a brand’s existence and how the brand interacts with the world, which is essential for brands to harness AI effectively and avoid optimising towards blandness.” Read our Global CSO Dan Chapman's rallying cry to rid the world of bland media in WARC.
thanks Archit Tewari